Most of the companies are using unbalanced and unstructured marketing strategies that don’t spotlight on strengthening their brand. In this article we would give you tips about how to develop you brand image.
This strategy begins with brand analyzes, and brand articulation. In brand analyzes the assessment of category, competitive, consumer, and brand data to uncover areas of opportunity for the brand that meet specific business objectives. In brand articulation, the robust articulation of the brand idea, driven from consumer insights, that thoroughly captures the competitive advantage of the brand and its intended meaning in the hearts and minds of the consumers. Marketing Consultancy, Brand Development, Multimedia Solutions!!! 360 Creative Inc. the art of marketing & the science of creativity
To be heard in today’s crowded market place among your loud competitors is very difficult task. To deal with the situation people are now looking for new line of attack to effectively increase their brand awareness with objective of creating brand loyalty. To ensure the brand success an effective branding strategy is most needed.
First thing to choose is a name such that it describes your business products and or services strongly. It should be so that ordinary man can easily distinguish the brand and the company it belongs to. It should be simple and easily to describe so people can easily recall it while buying.
Some marketing professional give importance to logo some less. Now when u think of designing or recreating you brand image, you would think of finding a designer and of hiring him to design your logo but before you do that you need to think and clear few things. First thing would be to know where your brand stands now. What it represents, what people thing of it when they see it. Compare it with the market result that it created since adoption. Now that you have evaluated your previous strategy it time to go hard and lay ground rules about your brand image.
This includes all the information about your positioning particulars for your business. This will include your business personality. Your brand style, your core value that distinguish you from your rest of the competitors and also your target audience. It should show your target audience and shoe their wants, needs, and their desires and how they will feel after getting it. All this info is very important for your brand image. While you are designing your brand image you should think about its future and your vision for it. This is so that your objectives are clear about it.
Your foundation and future vision would come into use in making a well built strategic brand plan that would show where your brand is going and how it would get there. It should come with numbers and dates about how much business would it be able to attract. Now comes the time where you take a designer board and works with you on your brand identity. Colors and fonts should be chosen such that they influence the target audience but at same time should be original and entertaining. The logo design should fit your brand rules, future vision, and strategy.