Category Archives: Search Engine Optimization

A blog maintained about SEO. Latest trends, techniques and guidelines and contributions from talented authors related to Search Engine Optimization.

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Bing Backlinks Dropped?

I was going through my routine backlinks count against few websites when I noticed something weird. Bing backlinks count against all the websites dropped on or around 17th June 2011. And the drop was very noticeable.

For example, one of my websites had 150 Bing Backlinks and they dropped to 20. That’s right only 20, although its getting up ever so slowly. Similarly in another website I had 1107 backlinks which is reduced to only only 170.

One thing is observed that Bing is showing very different results than Google now a days. With the Google new Panda Algorithm, many say it is showing better results now while most SEO specialist think their business has been hammered by Google. People are still trying hard to crack the new Google Panda algorithm so that they can get their SEO – SEM business running. One thing is observed in Google Panda Algorithm is that not all websites are being affected and that is a strange thing. I am sure if someone separates which websites are being affected and which are not we could find an answer to our problems.

As most people do SEO against Google only and not against Bing and Yahoo, it is hard to tell what effect does the latest drop in Bing backlinks makes. But we have seen so far that just like Google, only few websites were affected in Bing as well (not all).

The following picture shows the Drop in backlinks in one of our websites, we had same drop in all other websites.

Bing Backlinks sudden drop in links noticed

This suggests either Bing developed a new algorithm like Google’s Panda OR Bing made a list of banned websites (some article sites etc.) Or anything else?

Kindly share your thoughts with us on this topic. Have you noticed the drop in your Bing Backlinks count? And what changed in your website results in Bing? If you have any latest news about that, kindly get involved and share that as well.

How to Work With an Advertising Agency

For the first time when a business hires an ad agency it can be nerve racking mostly that is because hiring an agency is considered to be a luxury which they can’t afford. This is because the like any other consult ad agencies provide a service which is likely to be baffling. And at the end the business owner might be left wondering what is that he is paying for and why the results are not generating the sales figures anticipated.

But the fact remains working with an ad agency can be very meaningful and worthwhile as ad agencies other then high quality ads provides services ranging from market research effective, strategic marketing advise and media buying. The key thing is to know what the agency is capable of doing and how to bring it to the best use for them for your product. Marketing Consultants, Advertising Agency!!! 360 Creative Inc. the art of marketing & the science of creativity

Creativity is what an ad agency is known for as a business’s selling points can be creatively raised to be more effective so the target market can have better notice and generate more sales. The ad agency calls in writers and artists who brainstorm different ideas to sell the clients product or services. After spending a lot of time viewing the clients’ products or services, business and the target market the creatives come up with many different approaches to meet the client’s objectives. These ideas are at their earlier stage and can be loose, not more then pen drawings and sample headlines. The client decides that which idea should be further developed. After the selection of concept the ad agency will develops the body so it looks like bona fide ad. Then it is again presented to the client for approval as he can see how the idea will be transformed into an original sale ad. After this final approval the ad agency produces the ad which will appear in front of the clients’ customers.

The producing also involves preparations that the ad is ready to be published or broadcasted. The production is usually a separate process. It also has its own costs as well. The client has to make the final approval before the ad is released so that clients get to decide one last time and make sure that they are exactly as desired.

Every ad agency assigns an Account Executive to their each individual client as their main contact person responsible for handling all their business needs. In small ad agencies it might be one from the creative person but in the big ad agencies it is usually some marketing professional to make sure the client gets the very best of what de desire. Usually the Account executives have experience in media creative and market research and strategy as well. He is responsible to better understand the clients’ business needs and brief the rest of the agency personnel on the strategy that can meet the clients advertising needs. Account exec is also charged with overseeing that the clients’ budget is ensured and the agency is working profitably. He/she has to organize cost estimates for each stage of the process and contacting and getting clients’ approvals and signs.

Main Components of Internet Marketing

When it comes to buying anything people start with products and services search of internet, so they can have a better view of different things available in market.  This one factor makes the internet the number one choice for users. Internet is fast changed the way people used to do things. Internet brings the global audience closer and introduced a new medium of advertising which is quite unique compare to other advertising medium. Companies have different option to reach the prospective customers but internet has become the main medium for reaching potential clients anywhere across the globe. Similarly search engines like Google, Yahoo, make the searching of products and services very easy and they are excellent source of obtaining new clients as well as build you brand. Here we will try to get more information about internet marketing components. Internet marketing mainly depends upon these components. Let start with Search Engine Optimization. Online Marketing Agency, Online Marketing !!! 360 Creative Inc. the art of marketing & the science of creativity

 

Search Engine Optimization

The short form of Search engine optimization is SEO. SEO is the process to improve visibility of website, by improving words and phrases relevant to what the site is offering or we can say this is the process of increasing the amount of visitors to a Web site by ranking high in the search results of a search engine. By improving words and phrases search engine ranking relevant to what is site offering. The higher a Web site ranks in the results of a search, the greater the chance that that site will be visited by a user. SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine. It is common practice for Internet users to not click through pages and pages of search results, so where a site ranks in a search is essential for directing more traffic toward the site. SEO is not really that simple as its definition is, but bottom line is, that if website is well optimize both for on page and off page SEO, you generally get higher search engine rankings, which Leeds to traffic for you. Main task is to get your keywords on first page of search engine; this will helps you in getting good quality traffic.

 

Social Media Optimization

Social Media Optimization become the important and plays a vital role in Internet Marketing. Mainly there are two methods available for website optimization. First is SEO which is explain above and second is SMO (Social Media Optimization). Social Media Optimization is the easiest way to attract lots of unique visitors towards website content that is any product or services. In SMO we perform many different activities like page creation, blog creation, promotion of that pages and blogs to increase the number of fans and many other things.

 

PPC / Pay Per Click

This is an advertising program or technique used by business owner to advertise their products and services on search engines, advertising networks, and websites. In this, advertisers bid on different keywords which they think can give them potential customers. Or we can these keywords represent their target market audience to whom they want to reach through these websites and search engines. The advertiser pays only when user clicks on his advertisement. Different companies offer PPC, like Google, Yahoo, and MSN. Google program is known as Google AdWords, MSN program called MSN AdCenter.

Web Development Guide

Website development is the process of creating or developing website. We can define the web development as presentation of information in organized and lucrative manner. This process involves graphic design, animation, website coding, photography, search engine optimization. However among web professionals, web development usually refers to non-design aspects of building websites, like writing markup and coding. Commonly websites have two types of pages dynamic or static. The dynamic page automatically adapt to content or visual appearance of web page.

Now let’s talk about the main four major stages in the process of developing a website. These four stages are website definition and planning, information architecture, site design, and site construction.

The first step is to define your goals and objectives for website. Then collect and analyze the information you have to justify the budget and resources. Write website contents, which fill out the reader’s expectations. Define interactive functionality and technology support required to reach the mind of a visitor. Involve the design aspect as soon as possible in this stage.

In second stage you need to finalize the contents as well as organization of the website. Here add new content in the existing contents if required and define the organization structure. With this content architecture you should build small prototypes parts of the sites to test what it feel like and how design looks with this contents. This prototyping will help you in site navigation and user interface. It also helps the graphic designers to develop relation between site look and navigation interface.

In third phase overall graphic design standards are created and approved like page grid, page design, photography, illustrations, and other graphic or audiovisual content. Research, writing, organizing, assembling, and editing the site’s text content is also performed at this stage. The programming, database design, data entry and search engine design should be well over and finalize by now.

In the final stage of the project the bulk of the site’s web pages constructed and filled out with content. You will always learn new things about your overall design as the prototype matures into the full-blown web site. Be prepared to refine your designs as you and your users navigate through the growing web site and discover both weak spots and opportunities to improve navigation or content. Web Development, Website Design Agency, Website Development!!! 360 Creative Inc. the art of marketing & the science of creativity

By waiting until you have detail site architecture, mature content components, fully tested wireframes and prototypes, and a polished page design specification you will minimize the content churning, redundant development efforts, and wasted energy that inevitably result from rushing to create pages too soon. Once the site has been constructed, with all pages completed and all database and programming components linked, it is ready for user testing. Testing should be done primarily by people outside your site development team who are willing to supply informed criticism and report programming bugs, note typographic errors, and critique the overall design and effectiveness of the site. Fresh users will inevitably notice things that you and your development team have overlooked. Only after the site has been thoroughly tested and refined should you begin to publicize the url of the site to a larger audience.

How to get a website to Top of Google

Ever developed a website and wondered ‘Why is it not getting that much hits’?  And if the website is made for business purpose then getting hits is arguably the most important thing in the world.

Then what do normally people do?

They have two options. Either they go to advertise their website or they follow some Search Engine Optimization Techniques.

What we are focusing here is the importance of SEO in our daily life. Mainly people will want to get their website on top of Google because Google is the most used search engine in the world. Why do people want to do that? Well it’s simple because it is the right procedure in today’s world.

I’ll give you an example. For example you have a website which you made so that you can sell your Sports Goods. Now you want the public to know that there exists a website selling sports goods. What will normal people do is they will advertise their website which is a good thing but certainly it is NOT ENOUGH. What will advance internet business personals do is to find a SEO Services company. And what will that SEO Company do? They will make your website appear on Top of Google page against certain keywords that public searches for. In our example’s case these keywords can be buy Football or Sports Goods Online etc. There are monthly more than 100 thousand searches only on Google for these keywords. Imagine now when there are 200,000 monthly searches for sports goods on Google and your website comes on 1st or 2nd position on Google, you will be sure getting more than half of the hits. And that is against only one keyword.

The question is how does these SEO Techniques work to make keywords on top of Google?

The SEO Experts understand Google search algorithm and act accordingly. Most of the work includes onpage and offpage seo. Making anchor texts and posting on relative websites/forums/blogs. The experts of SEO Company focus on posting on HIGH Page Rank (PR) websites. PR is a rank that is provided to a website that is most valued among daily internet users. A fresh website starts with having no or 0 page rank. Then as it gets more popular the rank increases, maximum rank is 10 which only few websites hold. We work tirelessly to ensure that your website climbs to the Top of Google search rankings for keywords that define your business. Our focus and dedication to our client’s Google SEO objectives allows us to be one of the most reliable and affordable company.

On Page SEO is very important to get your website recognizable in search engines.

On Page means the SEO Experts have to adjust/modify existing title, description, headings inside your own website to be able to get Search Engine to recognize your website. Certain procedures such as Keyword occurrence count in a page and Keyword usage in Heading etc are followed wisely.

Then there is also Off Page Optimization. In this type of optimization almost all of the work is performed outside your website. Mostly that includes forum signatures, blog posts containing your website’s keywords and article writing. All these article and forms posts contain the keyword that we intend to optimize. In off page optimization, one of the most important things we need to consider is not to follow black hat SEO. So this proves beyond doubt that when you start an online business you will definitely need an SEO Site to ensure that your business gets the right boost that it needs.

SEO Disaster Mistakes made by Designers

Here are some common mistakes made by the designer while designing the website that would be SEO disaster. These mistakes are complete sins and unless client made the designer do them no designer in his or her right mind will do such things.

Design relies on heave flash; graphics which are disaster for SEO. Simple HTML sites rank high on search engines. If flash is unavoidable then HTML version of the same is more then compulsory. No or very few internal links; internal links or back-links are very important for the site as well as for the SEO purposes. Anchor text is essential in SEO and when your links lack anchor text then it is bad. Frankly, using images for Manu items is easier and you are sure it’ll be correctly displayed on user’s screen.

But as its affecting sites ranking then beauty should be surrender for ranking.Messy and massive coding; if you have much idea of HTML then it will be hard for you to tell if code is excessive for SEO cleanness is an important criteria. If code is too messy then this can literally exclude for site from search engine. Heave use of JavaScript; like flash search engines don’t like JavaScript when there’s tons of it. Over optimization of site; over optimization is worst then under optimization as when you keyword stuff and use other techniques to artificially raise ranking of the website then your site could get banned from search engine.

These are very important points and it you need to follow them while choosing a SEO friendly designer. Even if your site is a designer masterpiece and you promote it heavily and your designer ignores few like JavaScript or flash still your wouldn’t be able to get a increase your site ranking. So settling for an unfriendly SEO design would be very costly for you in future. Expert SEO Forum is a community of qualified SEO Experts who are available 24 hours a day, 7 days a week to provide accurate, complete, and timely answers to your SEO related questions.

It really does make sense to invest in the best that your money can buy in terms of talent, but you do not necessarily need to splurge on each of the latest bells and whistles. Web design that is going to have lasting impact can easily be done on a budget because it is not about the highest level cutting edge technology on the market; it is about providing the best overall experience. Those who are truly dedicated to their craft know that the quality is in the user experience and when they can effortlessly navigate a site, find all of its useful features and identify everything clearly at a glance – the site is then a true success. This is one aspect of running a high quality site that you should always keep in mind simply because it pays off in dividends over time.

But if you are doing SEO for you own website, you may not care much about the SEO skills of your web designer but the fact remains there are certain design issues which we will discuss next, which could affect your ranking quite badly. When a person design a website against the SEO techniques, then the created problems cannot be fixed after wards with SEO tricks.

Beginner Guide to SEO

Search engine optimization is the process to improve visibility of website, by improving words and phrases relevant to what the site is offering. By improving words and phrases search engine ranking relevant to what is site offering. Main task is to get your keywords on first page of search engine; this will helps you in getting good quality traffic.

Search engine optimization is not really that simple as its definition is, but bottom line is, that if website is well optimize both for on page and off page SEO, you generally get higher search engine rankings, which Leeds to traffic for you. There are two main phases of SEO process. One phase is on website pages and other link building. There are two types of links in a website, one link coming toward your website and other going from your website. To get good results both on page and off page SEO are vital important.

On page optimization is one of the very first steps of SEO. If you can do proper on-page optimization for your website you can not only rank well in a search engine but also can increase the overall readability of your website for your visitors. These steps or activities are done in On-page Optimization for any website pages.  On Page is all about content, content must be unique and useful to get attention of search engine as well as users. These things should be kept in mind while doing on page optimization: Keywords Selection, Title tag, Meta tags, important HTML tags, Link & Image, Website Content, and Url Structure. Cost-effective alternative that guarantees your site’s positioning on the Top of Google search rankings. In partnering with us, our clients have immediate access to the specialized skills of Google SEO professionals.

This is link building process. Link building has become so important to improve search engine positioning. There are many different ways of getting back linking. Always start with keyword research, testing and selection. Try to use Keywords in link anchor text. Obtain links from high ranking publisher sites. One-way inbound links (not link exchange or reciprocal links). Gradual link building is important to avoid different search engine palatines. Use relevant keywords near your inbound link (contextual relevance).Try to link from sites with a variety of Link Ranks. Track active all keywords and refine strategy as required. Discontinue campaigns if ranking does not improve. I am mentioning which we will be using. Article Submission, Forum Posting, Directory Submission, Blog Commenting, Press Releases, Social book marking using websites like Stumble Upon, Digg, etc…

Off Page Optimization is all about the thing you can do to get better ranking of your keyword and to increase PR.  If you have complete keyword research and are clear what keywords you want to optimize, you need to develop strategies that help in improving ranking of these keywords. Off page include steps which you actually execute outside the pages of your website. Now what are these steps? All these steps concerned with link building strategies.

Latest Trends in SEO

If you want not to be left behind in the race of capturing the search engine attention then you need to keep up with the latest trends and techniques in SEO. If you are managing your search engine optimization technique the same way as you were doing it a year ago or month ago or even a week ago you will be risking your website to land in the huge stock pile of spam websites. This is simply because the old methods of stuffing keywords in the content and tags of your website now days getting reprimand instead of acquiring higher rank scores.

The ever recommended techniques of exchanging links are now days just setting off red flags with the search engines. This technique was becoming very popular with webmasters as the results it was bringing in but the over use of this technique the ever innovating search engines caught on to this technique, now if some one continues with this technique then your web site might be picking up some ranking but your website is being put into danger of taking a plunge in ranking. Cost-effective alternative that guarantees your site’s positioning on the Top of Google search rankings. In partnering with us, our clients have immediate access to the specialized skills of Google SEO professionals.

So instead of mutual linking one should use concrete one way links from ranking web directories and also the links should be inside the body of articles which should be posted to the quality websites. This would magnetize the focus of the search engine towards your website. The whole idea behind this is to create extensive quantities of inbound links that would divert the web traffic towards your web site. There is another key to this approach is to make sure that you include key words that are related to your own web site in those articles or the forums or directories.

It is also advise not to post too much quantities of inbound links at one time because this can effect the your web site ranking on the search engine negatively as the search engines got also equipped with detecting this technique. Search engines have become keen on catching websites that acquire links at a quick speed and they will hastily markdown them. Another technique that could fail to bring any positive result is posting comments on blogs with links to your own web site as the spammers had brought negative attention and miss used the this technique.

Mobile SEO is the latest trend that is quickly gaining pace as with the development of smart phone and Wi-Fi and EDGE based technologies. A study shows that there are over 57 million mobile phone users that search web every day on their hand held devices. Website owner are trying to keep up with this changing trends and developing mobile accessible websites and designing strategies to optimize the mobile search engine applications.

Speed of your website also matter and the heavy slow to load massive flash developed website are rejected by the users. The time that your web site takes to load can make or break the web presence as the web user will quickly skip to the next website that would show the information needed more faster.

All You Need to know about Off-Page Optimization

Off Page Optimization

Off Page Optimization is about all the things you could do outside your own website, in order to get better ranking of your keyword and to increase PR of your website.  If you have complete keyword research and are clear of what keywords you want to optimize, you need to develop strategies that help in improving ranking of these keywords.

Off page include steps which you actually execute outside the pages of your website. Now what are these steps? All these steps concerned with link building strategies.

Some of them are mentioned below.

  1. Article Submission
  2. Forum Posting
  3. Directory Submission
  4. Blog Commenting
  5. Press Releases
  6. Social bookmarking

1. Article Submission

There are numerous techniques that helps in professional boost of traffic towards site, one of the most important of them is Article writing and its submission. Articles helps in two ways first they are good source of traffic themselves second they give good back link that’s helps in improving SERP. Articles which are written by keeping in mind SEO techniques and rules hold good position on search engine, which gives good traffic later on.

2. Forum Posting

Commenting and participating in forum that let you include a link to your website in your signature line or at any other part of comment. Forum can act as an ideal marketing tool for your business. It helps in learning the avenues for your business through the constant interaction with other members of the forum. Forum discussion finds its receptive or the readers of its content, the more hot the discussion, the more traffic you can create.

3. Directory Submission

Directory Submission is a process of submitting your site to directories, best is to submit manually. Directories submission helps in getting fast back links. Numerous free directories sites are available, can easily searchable on search engines.

4. Blog Commenting

Here are 3 of the advantages to taking your time to comment on blogs.

  1. Back link to your site
  2. Direct traffic to your site
  3. Exposure to your audience

You should be commenting on the topics you cover on your blog and this gets you exposure to other readers that are interested in what you blog about. The more you are seen the more likely people are to see you as someone that know the topic and you are on your way to becoming a trusted resource.

5. Press Releases

Press release is a recorded or written communication directed to members of the press. People are now more interested in the news anytime and anywhere. Online press releases acting quite an important role, when it comes to disseminate vital information, updates through the internet and help webmasters to promote their products and services in a better way.

6. Social Bookmarking

Social Bookmarking is on the rise these days. Indeed, it is very convenient having bookmarks to your favorite sites that can be accessed online anytime. You will not just have another relevant backlink but also expose your web site to millions of users. As a result traffic flow will increase.