Category Archives: Business Development

What iPhone did to Lifestyle, Internet, Blogs, Forums and Social Media

It was 2007 and Apple released its first ever iPhone. It then became an astonishing and distinct Cell Phone Family with further releases of iPhone series. Apple CEO Steve Jobs directed his engineers to complete the iPhone in 2005 and this project completed in 2007. The iPhone went on sale in the United States on June 29, 2007, at 6:00 pm local time, while hundreds of customers lined up outside the stores nationwide. The first iPhone was made available in the UK, France, and Germany in November 2007, and Ireland and Austria in the spring of 2008. (wikipedia)

But what does that initial release changed in our world? Well many things, including life style, much more mobile buying, better web experience in smart phones and a war of companies to release comparative Operating Systems and Cell Phones.

We then saw the Release of Android Operating System, and also the new Windows Phone 7. Although Windows Operating system for mobiles existed but they either operated on a Resistive Touch screen that required a pen, or on mobiles with no touch screen.

Apple iPhone made touch screen to new era with Capacitive touch screen which ran brilliantly with thumb and no Pen was needed. The earlier competitor with Apple was BlackBerry but no way in design or functionality were both similar. It was mostly the ease and services they were providing. Now a days Apple finds competition in Android and Windows Phone 7 and also mobile companies that make cell phone for these operating systems like HTC, Samsung, LG, Sony Ericsson and Motorola.

With the release of this wonderful cell phone came many technology changes, as the phone came locked to only one carrier AT&T (although now it comes with Verizon also) and most of the applications were paid. Hackers started jailbreaking and unlocking this device and introduced a famous software name Cydia which runs inside iPhone. We can say that with the release of iPhone, the hacking world stepped up its speed because other OS like Android and Windows normally are much open than Apple’s iOS. Many Mobile Phone makers tried to break or Kill the iPhone and hence the world was looking for an iPhone killer for years but still many people believe that not a single mobile phone has killed the iPhone yet. Although now Android and Windows Phone 7cell phones are becoming more and more popular in the world because of its cheaper price and different design.

What effect this device from Apple made on the internet world is worth mentioning here as well. After the arrival of iPhone series came all the discussions and analysis on iPhone Forum and many other forums and Blogs. And also now websites consider making Touch Phone friendly versions because of the popularity of Touch Screen phones. Social Media websites like twitter and facebook have gained a lot from Apple iPhone and Also iPhone have gained a lot from Social Media websites, so both parties are responsible for the success of each other. Mobile gaming also went to advanced level with the release of iPhone, which contained high end Graphics card. Although now it seems Microsoft has gone very advanced in Windows Phone gaming, but we will have to see what the new iPhone 5 brings out.

One more thing that came after Apple’s Cell phone release was the Patent War. Nokia’s claim on Apple and Apple’s claims on Nokia and Samsung are one of the few famous ones. Now Apple is looking to introduce new technology to its devices, technologies like iCloud; which is like a Network hub. Through this technology a user can sync though its various Apple devices running Mac OSX or iOS like, Mac Notebook, iPhone and iPad etc.

As the world becomes GPS-linked now and also Google Maps linked, many expectations are from Google and Apple to bring real good to the end user.

How to Work With an Advertising Agency

For the first time when a business hires an ad agency it can be nerve racking mostly that is because hiring an agency is considered to be a luxury which they can’t afford. This is because the like any other consult ad agencies provide a service which is likely to be baffling. And at the end the business owner might be left wondering what is that he is paying for and why the results are not generating the sales figures anticipated.

But the fact remains working with an ad agency can be very meaningful and worthwhile as ad agencies other then high quality ads provides services ranging from market research effective, strategic marketing advise and media buying. The key thing is to know what the agency is capable of doing and how to bring it to the best use for them for your product. Marketing Consultants, Advertising Agency!!! 360 Creative Inc. the art of marketing & the science of creativity

Creativity is what an ad agency is known for as a business’s selling points can be creatively raised to be more effective so the target market can have better notice and generate more sales. The ad agency calls in writers and artists who brainstorm different ideas to sell the clients product or services. After spending a lot of time viewing the clients’ products or services, business and the target market the creatives come up with many different approaches to meet the client’s objectives. These ideas are at their earlier stage and can be loose, not more then pen drawings and sample headlines. The client decides that which idea should be further developed. After the selection of concept the ad agency will develops the body so it looks like bona fide ad. Then it is again presented to the client for approval as he can see how the idea will be transformed into an original sale ad. After this final approval the ad agency produces the ad which will appear in front of the clients’ customers.

The producing also involves preparations that the ad is ready to be published or broadcasted. The production is usually a separate process. It also has its own costs as well. The client has to make the final approval before the ad is released so that clients get to decide one last time and make sure that they are exactly as desired.

Every ad agency assigns an Account Executive to their each individual client as their main contact person responsible for handling all their business needs. In small ad agencies it might be one from the creative person but in the big ad agencies it is usually some marketing professional to make sure the client gets the very best of what de desire. Usually the Account executives have experience in media creative and market research and strategy as well. He is responsible to better understand the clients’ business needs and brief the rest of the agency personnel on the strategy that can meet the clients advertising needs. Account exec is also charged with overseeing that the clients’ budget is ensured and the agency is working profitably. He/she has to organize cost estimates for each stage of the process and contacting and getting clients’ approvals and signs.

Why Do I Need a Website

The website you own is the symbol of your business and it is a major mean to help expanding your business and to automate business workflow. In fact your website determines the direction of your business because in contemporary business the customer is a person who is sitting hundreds of miles away or may be he is your neighbor but still he will go to your website for business matters as everyone prefers to buy or sell sitting in front of computer. That’s why you need a sophisticated and user friendly website. Mostly website design agencies do the job for you to make your website better.

Developing your website
The website development or the web development is a term which has become more popular for last 20 years. The agencies and companies were formed for the job of web development. These companies provided their customers the services like web designing and constructing a website and developing it. Once you have a website you will need web development agencies for improvements in your website and for the maintenance of your website. Web Development, Website Design Agency, Website Development!!! 360 Creative Inc. the art of marketing & the science of creativity

Though it seems to be much expense in all this process but thanks to the tremendous increase in the web development industry that the website which was earlier worth ten thousand dollars, you can get it now for less than one thousand dollars. There are two main service providers related to the web development. They are the web developers and the web development agencies.

Web developers
The web developers are the specialists in the internet applications and website development. The main role of the web developers is in the programming of internet applications. The high class web developers offer services like development and implementation of content management systems and the designs of the websites and different web language programming.

A good developer can help you with the quality website and the web marketing thus providing you with the boosted income from the website and saving your business money in the long run.

Web development agencies
The web development agencies offer plans which are more reasonable for and beneficial for the business owner because they provide you with a whole series of services. There services plan includes the web site design , website development, advertisement of the website , online and offline marketing, web site maintenance and the search engine optimization.

As the agencies have a well organized team of professionals and a well defined plan for your website development they are more capable of making your website itself a revenue channel. The agencies, being comprised of a team and usually a large team, have the advantage of more and more ideas and changes for your website. The agencies also help you to advertise your services to your target market in an appropriate manner and help making a brand name.

Remember! Your choice matters a lot
Thus a key to the successful business is a quality website and the services of a web development agency or specialized web developers. But your choice of an agency or a web developer can affect your business in both negative and positive ways. Now it’s up to you that what kind of a service provider you choose for your website.

Online Marketing Components part 2

3. Pay Per Inclusion

Paid inclusion is a search engine marketing product where the search engine company charges fees related to inclusion of websites in their search index. Paid inclusion products are provided by most search engine companies, the most notable exception being Google.

The fee structure is both a filter against superfluous submissions and a revenue generator. Typically, the fee covers an annual subscription for one webpage, which will automatically be cataloged on a regular basis. A per-click fee may also apply. Each search engine is different. Some sites allow only paid inclusion, although these have had little success. More frequently, many search engines, like Yahoo!, mix paid inclusion (per-page and per-click fee) with results from web crawling. Others, like Google (and a little recently,, do not let webmasters pay to be in their search engine listing (advertisements are shown separately and labeled as such).

Some detractors of paid inclusion allege that it causes searches to return results based more on the economic standing of the interests of a web site, and less on the relevancy of that site to end-users.

Often the line between pay per click advertising and paid inclusion is debatable. Some have lobbied for any paid listings to be labeled as an advertisement, while defenders insist they are not actually ads since the webmasters do not control the content of the listing, its ranking, or even whether it is shown to any users. Another advantage of paid inclusion is that it allows site owners to specify particular schedules for crawling pages. In the general case, one has no control as to when their page will be crawled or added to a search engine index. Paid inclusion proves to be particularly useful for cases where pages are dynamically generated and frequently modified.

Paid inclusion is a search engine marketing method in itself, but also a tool of search engine optimization, since experts and firms can test out different approaches to improving ranking, and see the results often within a couple of days, instead of waiting weeks or months. Knowledge gained this way can be used to optimize other web pages, without paying the search engine company.

4. Banner Advertising Programs

Cost Per Impression (CPI) / Cost Per Thousand (CPM), Cost per Action (CPA) / Cost Per Click (CPC)
The web banner or banner ad form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking them to the web site of the advertiser. Banner Ad programs can be structured into any of the following types of programs.

Cost Per Impression is a phrase often used in online advertising and marketing related to web traffic. It is used for measuring the worth and cost of a specific e-marketing campaign. This technique is applied with web banners, text links, e-mail spam, and opt-in e-mail advertising, although opt-in e-mail advertising is more commonly charged on a Cost Per Action (CPA) basis.

The Cost Per Impression is often measured using the CPM (Cost Per Thousand; “M” is the Roman numeral for 1,000) metric. (A CPM is the cost of one thousand (1,000) impressions.)

CPM is considered the optimal form of selling online advertising from the publisher’s point of view. A publisher gets paid for each ad that is shown.

This type of advertising arrangement closely resembles Television and Print Advertising Methods for speculating the cost of an Advertisement. Often, industry agreed approximates are used. With Television the Nielsen Ratings are used and Print is based on the circulation a publication has.

For Online Advertising, the numbers of views can be a lot more precise. When a user requests a Web Page, the originating server creates a log entry. Also, a third party tracker can be placed in the web page to verify how many accesses that page had.

CPM and/or Flat rate advertising deals are preferred by the Publisher/Webmaster because they will get paid regardless of any action taken.

For Advertisers a Performance Based system is preferred. There are two methods for Paying for Performance: 1) CPA – Cost per Action/Acquisition and 2) CPC – Cost per Click Through.

5. Affiliate Marketing

Affiliate marketing is a method of promoting web businesses in which an affiliate is rewarded for every visitor, subscriber, customer, and/or sale provided through his/her efforts. It is a modern variation of the practice of paying a finder’s fee for the introduction of new clients to a business. Compensation may be made based on a certain value for each visit (Pay per click), registrant (Pay per lead), or a commission for each customer or sale (Pay per sale), or any combination.

Merchants like affiliate marketing because it is a “pay for performance model”, meaning the merchant does not incur a marketing expense unless results are realized.

Some e-commerce sites run their own affiliate programs while other e-commerce vendors use third party services provided by intermediaries to track traffic or sales that are referred from affiliates. Some businesses owe much of their growth and success to this marketing technique, although research has shown in general the increase to be approximately 15-20% of online revenue.

Merchants who are considering adding an affiliate strategy to their online sales channel have different technological solutions available to them. Some types of affiliate management solutions include: standalone software, hosted services, shopping carts with affiliate features, and third party affiliate networks.

Revenue generated online grew quickly. The e-commerce website, viewed as a marketing toy in the early days of the web, became an integrated part of the overall business plan and in some cases grew to a bigger business than the existing offline business. Many companies hired outside affiliate management companies to manage the affiliate program.

6. Online Reputation Management

Online reputation management is a developing field that encompasses public relations and search engine optimization.

Consumers go online to make buying decisions. When they research brands using search engines, the results that they observe often influence how they behave. Consumer generated media sites offer the general public the opportunity to express their views of brands. This information can be found in search engine results. Members of the public such as competitors, and ex-employees can take part in the online conversation which can adversely affect the brand reputation.

Online reputation management is a field that involves the monitoring of online conversation, and the action undertaken, to improved brand reputation within search engine results.

These components are extremely crucial in order to successfully marketing your products and services online. With the right Online Marketing firm, your company can see exponential growth with a highly satisfactory return on investment. The most rewarding aspect of online marketing is the brand recognition that comes with your campaign. The actually campaign effectiveness can be tracked in terms of dollars through ROI calculations. However, this is would be pert of short–term success. The long–term benefit of a well executed online marketing campaign will positively build your brand and provide added recognition within your industry. The affects of this are priceless!!

Online Marketing Components

Now days, internet has become the primary medium to communicate with the potential customers any where in the globe. The initiation of search engines like Google and Yahoo, internet has become a source of getting hold of new clients and building your brand. We will now discuss the various online marketing components that are in your disposal. For a successful online marketing of your product or service these components are highly crucial.

Pay Per Inclusion
Pay per inclusion is a product for search engine marketing where the search engine includes website in its search index with a fee that it charges per inclusion. . Paid inclusion products are offered by most of the search engines companies including Google but google shows the paid entry separate and highlighted as paid content. Online Marketing Agency , Online Marketing !!! 360 Creative Inc. the art of marketing & the science of creativity

Banner Advertising Programs
Under the name of this programs Cost per Click (CPC) / Cost per Thousand (CPM), Cost per Action (CPA) / Cost per Impression (CPI) techniques are used. The banner ads or web banners are form of online advertising in which a graphic ad is embedding into a web page. It is anticipated to attract traffic to a website by back linking them to the web site of the advertiser. These ad programs can be structured into any of the type of program such as Cost per Click (CPC) / Cost per Thousand (CPM), Cost per Action (CPA) / Cost per Impression (CPI). This type of advertisement has very close resemblance with print and television advertisement methods but in online advertisement the number of viewers can be more precisely counted.

Affiliate Marketing
This is another way of promoting web business. Here an affiliate is rewarded for every visitor, subscriber, customer or sale offered coming thorough its way. It’s a present way of paying a finders fee for the new customer introduced to the business. Reward is made on the base of a certain rate for each visitor, registrant, or a percentage of commission for each customer or sale made or it can be any other combination.

Online Reputation Management
It is field in very developing. It covers public relations and search engine optimization. People go online for most buying decisions. They search brands using various search engines. Their buying behavior is repeatedly influence by it. Consumer generated media web sites offer the people a way of expressing their views regarding the various brands. But other members of the public like competitors and ex-employees can also take part in the online conversation which can badly effect the brand reputation. For this online reputation management is required.

Some Useful Tips for Small business

Many small business owners make the mistake of rushing to implement marketing strategies without putting a plan into place. This can waste time and money without knowing customers need these service or product. In order to achieve the goals of marketing you need to begin with marketing analysis. In big business advertising is done to create name recognition and then sale. But small business cannot afford that so design your advertising to produce sales instead of creating name recognition. Small business owner can start advertising while doing sale like putting offers in their advertising or put small ad on postcard and mail it to your targeted market. Peoples read postcards when they are brief. This can result in driving a high volume of traffic to your website and generate sales for a very small cost. Marketing Consultancy, Brand Development, Multimedia Solutions!!! 360 Creative Inc. the art of marketing & the science of creativity

All marketing strategies start and finish with the customer. Some customers are not ready to give the asking value for your product or service. It is vital to discover the most beneficial customers and how you can maintain them loyal, as well as how you can catch the attention of new customers with a similar outline. Some are more attracted in paying a low price than in getting the best quality. You can avoid losing sales to many of these customers by offering a smaller or stripped down version of your product or service at a lower price. Not every customer look for cheap price and many can pay higher price for premium product or service.

Your customers tune out after a short time if you beep only one note. Not only that, you get fed up. Marketing can be enjoyable, so take benefit of the thousands of opportunities available for communicating your worth to customers. But don’t be uninformed about your choice of a variety of marketing ploys. Plan watchfully. Get response from customers and adjust your efforts accordingly. You might incorporate a leaflet and/or business card of another business, which had settled to do the identical for you. This gives you the possibility to reach a complete new pool of possible consumers.

You can use stickers, stamps or short notes on all of your direct mail and everyday business mail. Keep in mind when you are putting a sticker, handwritten note or stamp on the outer side of cover, it has the impact of a mini billboard. People read it but the note must be short and brief so it can be examine in less than 10 seconds. Small business owners can host an event which is great way to gain face time with your key consumers and it also have great potential of your company name circulating. With the correct program, you will be pleased with a nice numbers and media exposure. If it is discussion group with limited the audience then charge a fee. A fee gives the feeling of value. Free often connotes, whether intended or not, that attendees will have to endure a sales pitch. Put in your leaflet, ad or flyer etc. in all your outgoing mail. It does not cost any extra postage and you will be astonished at who could use what you are offering.

Tips for Band Development

Most of the companies are using unbalanced and unstructured marketing strategies that don’t spotlight on strengthening their brand. In this article we would give you tips about how to develop you brand image.

This strategy begins with brand analyzes, and brand articulation. In brand analyzes the assessment of category, competitive, consumer, and brand data to uncover areas of opportunity for the brand that meet specific business objectives. In brand articulation, the robust articulation of the brand idea, driven from consumer insights, that thoroughly captures the competitive advantage of the brand and its intended meaning in the hearts and minds of the consumers. Marketing Consultancy, Brand Development, Multimedia Solutions!!! 360 Creative Inc. the art of marketing & the science of creativity

To be heard in today’s crowded market place among your loud competitors is very difficult task. To deal with the situation people are now looking for new line of attack to effectively increase their brand awareness with objective of creating brand loyalty. To ensure the brand success an effective branding strategy is most needed.

First thing to choose is a name such that it describes your business products and or services strongly. It should be so that ordinary man can easily distinguish the brand and the company it belongs to. It should be simple and easily to describe so people can easily recall it while buying.

Some marketing professional give importance to logo some less. Now when u think of designing or recreating you brand image, you would think of finding a designer and of hiring him to design your logo but before you do that you need to think and clear few things. First thing would be to know where your brand stands now. What it represents, what people thing of it when they see it. Compare it with the market result that it created since adoption. Now that you have evaluated your previous strategy it time to go hard and lay ground rules about your brand image.

This includes all the information about your positioning particulars for your business. This will include your business personality. Your brand style, your core value that distinguish you from your rest of the competitors and also your target audience. It should show your target audience and shoe their wants, needs, and their desires and how they will feel after getting it. All this info is very important for your brand image. While you are designing your brand image you should think about its future and your vision for it. This is so that your objectives are clear about it.

Your foundation and future vision would come into use in making a well built strategic brand plan that would show where your brand is going and how it would get there. It should come with numbers and dates about how much business would it be able to attract. Now comes the time where you take a designer board and works with you on your brand identity. Colors and fonts should be chosen such that they influence the target audience but at same time should be original and entertaining. The logo design should fit your brand rules, future vision, and strategy.

Advertising Agency Can Help to Promote Your Business

Advertising agencies are external firms that offer marketing and advertising services to other businesses and organizations. Ad agency is a service provider business and they are dedicated to create, plan, handle advertisement of its clients. These firms offer full range of advertising services according to current market studies. Their advice mainly based on marketing studies, popular culture events, occasions and advance sales options. As they are independent from the client company so they can address the client’s promotional needs. It gives the external point of view to the effort of selling the products and services. So we can say these companies are capable of handling all the marketing, branding techniques and sales promotions. Marketing Consultants, Advertising Agency!!! 360 Creative Inc. the art of marketing & the science of creativity

Advertising agency help the clients in developing suitable ad campaigns. The main aim of these advertising campaigns is to promote client products and services in a positive manner to create grate image. Now let talk about the main services, these agencies produce logos, create effective and attractive color schemes to get the consumer’s attention. They plan slogans, brochures, and also write descriptive copy for sales equipment. Ad agency prepares public service announcements for bountiful organizations and community programs, and schedule new events. Different kinds of medium are available to promote client’s business like news paper ads, radio, magazine advertisements, websites, and TV commercials.

Advertising agency determine which demographic provides the best audience for the promotion of client’s product and services. If they are doing ad comparing for designer handbags then they will select the TV ads timing in women’s programs. Similarly products for younger person they will select the ads timing in younger person programs. So the ad campaign depends upon demographics. There are many associations that advertising agencies may belong to, such as the Ad council, the American Advertising Federation, the International Association of Business Communicators, and the American Association of Advertising Agencies, or AAAA.

When selecting between advertising agencies, it is best to see if they are members of any associations and to verify them out with the Better Business Bureau. Get there previous work information as well as portfolio. This is very much helpful in asking an ad agency for examples of their work. You may find that they are dependable for well-recognized ad campaigns that have helped launch other companies. Such agencies may be costly and you may have to wait some time to join their list of clients, but an agency that can make your product or service a household name is worth the wait and the cost. These advertising companies mainly comes in three sizes, first is one or two persons company (freelance), small and medium sized agencies, large and multi-national advertising companies. According to budget amount you can select the best available company. All these types of advertising can really help your business.

Those interested in becoming marketing consultants should, of course, study marketing, but a degree in English, business or communications is often desirable. Courses in psychology are also recommended, since understanding consumers is crucial in creating compelling and effective marketing plans. A marketing consultant often has his or her own business, but may also work as an account manager, marketing manager or even creative director in an agency.

Web Development Guide

Website development is the process of creating or developing website. We can define the web development as presentation of information in organized and lucrative manner. This process involves graphic design, animation, website coding, photography, search engine optimization. However among web professionals, web development usually refers to non-design aspects of building websites, like writing markup and coding. Commonly websites have two types of pages dynamic or static. The dynamic page automatically adapt to content or visual appearance of web page.

Now let’s talk about the main four major stages in the process of developing a website. These four stages are website definition and planning, information architecture, site design, and site construction.

The first step is to define your goals and objectives for website. Then collect and analyze the information you have to justify the budget and resources. Write website contents, which fill out the reader’s expectations. Define interactive functionality and technology support required to reach the mind of a visitor. Involve the design aspect as soon as possible in this stage.

In second stage you need to finalize the contents as well as organization of the website. Here add new content in the existing contents if required and define the organization structure. With this content architecture you should build small prototypes parts of the sites to test what it feel like and how design looks with this contents. This prototyping will help you in site navigation and user interface. It also helps the graphic designers to develop relation between site look and navigation interface.

In third phase overall graphic design standards are created and approved like page grid, page design, photography, illustrations, and other graphic or audiovisual content. Research, writing, organizing, assembling, and editing the site’s text content is also performed at this stage. The programming, database design, data entry and search engine design should be well over and finalize by now.

In the final stage of the project the bulk of the site’s web pages constructed and filled out with content. You will always learn new things about your overall design as the prototype matures into the full-blown web site. Be prepared to refine your designs as you and your users navigate through the growing web site and discover both weak spots and opportunities to improve navigation or content. Web Development, Website Design Agency, Website Development!!! 360 Creative Inc. the art of marketing & the science of creativity

By waiting until you have detail site architecture, mature content components, fully tested wireframes and prototypes, and a polished page design specification you will minimize the content churning, redundant development efforts, and wasted energy that inevitably result from rushing to create pages too soon. Once the site has been constructed, with all pages completed and all database and programming components linked, it is ready for user testing. Testing should be done primarily by people outside your site development team who are willing to supply informed criticism and report programming bugs, note typographic errors, and critique the overall design and effectiveness of the site. Fresh users will inevitably notice things that you and your development team have overlooked. Only after the site has been thoroughly tested and refined should you begin to publicize the url of the site to a larger audience.

Online Marketing Guide

Online marketing known by different names some called it internet marketing, web marketing or i-marketing but all these terms are for same function, which is marketing product or services over the internet.

When it comes to searching for products and services, the internet becomes the number one choice for users. Internet is fast changing the way people used to do things. Internet brings the global audience closer and introduced a new medium of advertising which is quite unique compare to other advertising medium. Naturally, this impacts the advertisers, as they accepted internet the most powerful media for advertising. Due to the absence of geographical barriers the internet acceptance has challenged the traditional forms of advertising. The four P’s product, price, place and promotion have long been associated with marketing, but due to internet it has changed. Along with these four P’s there are new three P’s which are relevant to internet marketing. These three P’s are place, process, and physical evidence.

In internet marketing the website is the place where all transactions will happen. Consider few things about your website, like how much interactive your website is? Is it user-friendly? How much easy are the navigations? These things will attract and retain customers. Go into the details like color schemes, buttons sizes, images, photos, layouts. Keep changing and improving the contents as well as design, and above mention things. The look of the web site should be based on corporate logos and standards. Also, simple but powerful navigational aids on all web pages like search engines make it easy for customer to find their way around. Online Marketing Agency, Online Marketing, SEO Services!!! 360 Creative Inc. the art of marketing & the science of creativity

Process is very important for internet marketing as you need to know if your site have the ability to handle large number of customers, the proper support at all times, and a system to answer frequently ask questions. Customer supports needs to be integrated into the website. This service should be able to answer the customer’s questions in fast and reliable manner. To further enhance after sales service, customers must be able to find out about their order status after the sale has been made.

Online, it is difficult for the customer to know how the product is going to benefit them. So it will be necessary to communicate in a way that the customer will be able to feel confident in purchasing a product or service. You can do reports and articles that will excite the customers about the product and the service. Video and images also help the customer feel comfortable.

Using the latest software it is possible to customize the entire web site for every single user, without any additional costs. The mass customization allows the company to create web pages products and services that suit the requirement of the user. A customized web page does not only include the preferred layout of the customer but also a pre selection of goods the customer may be interested in. Now to be able to use the seven P’s effectively in order to achieve the predefined goals of any organization it is imperative to understand the customers. Customization will only be truly effective if we understand our customers and their true needs.