Category Archives: Marketing

Brand Development Role in Your Business

Brand development plays a key role in determining the direction of your business. To boost up your business you need to attach your target audience with your products or services and to form a strong bond with the target audience. In fact, the brand is the identity of the product or the service provided by a company in its target market, and all companies wish that their identity be more attractive and appealing.

 

Now to achieve the objective of making identity of your business more attractive and appealing, first you need a brand which will represent you in the target market and then comes the step of making it effective to capture the loyalty of your target audience. Now here in this article, you will find a few hot tips to make sure you know the basic lines on which you are going to work in order not to be hi jacked by the fake experts. Marketing Consultancy, Brand Development, Multimedia Solutions!!! 360 Creative Inc. the art of marketing & the science of creativity

 

Choosing a Name:

The name of your brand is an important point to deal with care. It is intended to be kept in minds of the target audience so it must be something in relevance with their daily life that the    target audience is most likely to adopt quickly. The name must not be a complex or difficult one and should have a little bit linguistic attraction as well. The name of your brand must be eloquent enough to describe your product or services.

 

Logo Creation:

Logo is the mark of your brand and is important in making your brand attractive for audience. The more important thing about the logo is that the logo is the mark of authenticity of anything bearing it. Consistent logo will make the audience confident about the brand. Logo must be flexible enough to absorb any possible future changes in your product or services or your values. The color selection must be done in accordance with the taste of the target audience after a categorical analysis of the target audience.  The logo must be in vogue and in relevance with your core values. Protection of your logo from being used by others is important to keep it reliable in view of the customer.

 

Marketing of the Brand:

Now your brand is ready to be delivered to the audience so a marketing of your brand will introduce it in the target audience. Online marketing proves to be effective in the modern day marketing. The social networks and forums are most suitable places to put the introduction and related info. The blogs are most appropriate places to put the updates about your brand, the future plans, history of the brand and info about the technology used in manufacturing the product. The blogs must be regularly updated and expert opinions related to your services and product and other tips which your target audience is interested in, should be put on the blog regularly.

 

All these tips are just the basics lines to keep in mind and its not like these are the only things which your brand success depends upon. There are other things as well , which help pushing your brand towards success among which is the quality of the product , the prices, the selection of target audience, the commitment of the staff etc. but the above mentioned tips too are important in brand success and have their own importance.

 

Which one is a Good ads Agency

All businesses have some products to sell or some services to offer. And it’s the people out there for whom these services and the products are meant. So now how is a business going to let these people that this business has something useful for them. Because if they don’t know what is being offered, how are they supposed to spend money on it.

 

This is the job done by the advertisements, in the present day market; advertisement is sometimes a permanent department in large companies. While a company that doesn’t afford to maintain an exclusive department for advertisement, the advertisement agencies are there at their service.

 

The advertisement agencies do all the work related to advertisement, from developing to producing, and from creative ideas to presenting an advertisement. Once an ads agency is hired, then it’s the agency’s headache to look after everything that can be put under the department of advertising.

 

Which one is a good ads agency?

There are a lot of advertising agencies in the market. But here is the point, you cannot hire any agency and let them spend your money so that they can gain experience.

 

The first thing to see in an advertising agency is where it stands in the market. An agency that has made its reputation among all those competitors in the market has of course the potential to make you stand at a distinguished position among all your competitors in the market so that when your customer takes a look at market to find the best company the first one that comes into his notice will be you. Marketing Consultants, Advertising Agency!!! 360 Creative Inc. the art of marketing & the science of creativity

 

An agency that just works to complete it is not what a client demands. A good agency always keeps an eye on the market and has the latest updates on the trends in market so they can give the best suited advice to their client. This needs a team comprising of different professionals of different fields like designers, marketing specialists, writers, artists, psychologists, media analysts, researchers etc.

 

The markets are flooded with advertisers, and advertising has so much influenced the businesses that they spend a pretty amount of money on the advertisements. This excessive advertisement has left the audience with a negative feeling about the advertisement. None shows the slightest interest in the most appealing advertisement just because there is too much advertisement. Now what should replace it is the communication. The agencies will be more successful if they begin to communicate with the audience rather than advertising.

 

The best feature that an ads company must have is the ever evolving work strategy and tools. Because we are living in an ever evolving world and especially the business world will not be the same after even 2 or 3 years. And it will not be that easy to just adopt the contemporary trends and tools at once at that time, because it’s not about adopting, it’s all about developing and evolving. If an agency works with all these features, then there is no way they let their client down.

 

Keys to Successful Online Marketing

With ever changing business tools the advertising and marketing tools and techniques have also changed from the most primitive methods to the modern marketing like online advertising and marketing.

 

You can hardly find anyone using those primitive marketing techniques in the present day business. While shifting from the primitive marketing to the online marketing almost everything from the very basic tools to the advanced tools has been replaced by the most modern digital tools and latest techniques.

 

Now the question is how a marketing campaign can be successful where everyone including your potential competitors is using the same latest techniques and tools for their marketing campaign. This is a big challenge for a marketing campaign to stand unique from its parallel competing campaigns in the view of target audience.

 

Now here are some key ideas that can help understand how a campaign can stand alone in the eyes of a target user.

The use of banners can be made to boost up the output of the online marketing campaign if the banners are designed keeping in view the taste of the target class. These banners can be put on any website but the best place to put these banners is a website that is related in any aspect to the product or the service you are marketing. The banners must be not be so much heavy that they take pretty time to load, instead they should be designed not to take more time to load. Online Marketing Agency , Online Marketing !!! 360 Creative Inc. the art of marketing & the science of creativity

 

The previous visiting record of specific user can be put to use by analyzing it to predict the interests of that specific user thus making it sure that the message that goes to this user is in accordance with his likes and dislikes or else he will not pay any attention thus the resources used in marketing go in vain.

 

The marketing campaign can be much more successful if the user comes to visit your page by him. To make him visit your page instead of putting your banners on other pages that he visits, you will have to make your page a place from where the visitor can get benefits. This can be done in the form of informative stuff on your page, so when the visitor finds your page informative or beneficial he develops an attachment your brand or company name. To make your page such informative is part of a successful marketing campaign.

 

We all know the power of social networks. The social sites and the public forums are the best places to put the informative stuff about your product or services. For example creating a page with name of your brand or product and regularly updating it with informative and interesting stuff will yield more output with a comparatively less input. The regular participation on public forums will also yield good results.

 

A team of experts in customer behavior analysis, psychologists, designers combined with creative ideas can prove to be a successful marketing depending on the commitment of your team with their work and it’s up to you to find such a team and then give them the task of marketing your product online.

iphone 5

Apple iPhone 5 Features

According to news – iPhone 5 will certainly have an improved operating system, (iOS 5), which may have the ability to access 4G networks. It will additionally boast of extraordinarily quick processor (1.5 GHz), improved battery life which may have up to 14 hours of discuss time on 3G and 7 hours on AG. The fifth-era mannequin may also have further carriers apart from AT&T. Verizon is more than likely to be another career. Video chat on 3G and 4G networks will also be a actuality, which is at present usable only on WiFi. The groundbreaking face recognition expertise and excessive video decision capacity may also be full of newer features. And to top all of it, a robust 8 megapixel camera is meant built-in with iPhone 5. The brand new telephone might also have radio frequency identification as well. Think about this, with the characteristic, you need to use the iPhone identical to use your credit score card. If this occurs, you’ll be able to forget about ready in the queue on the checkout forever. You may merely pay for your gadgets wirelessly by waving your iPhone over the panel. This is the brand new patented technology that is going to be introduced by Apple. The patent depicts how a strong RFID loop could be constructed into the circuitry of the iPhone or iPod contact screen.

And that’s not all, the subsequent iPhone memory goes to be a big sixty four GB. It will additionally embody extra storage as against the current capacity of a iPhone 4 which only has 16 GB and set it to GB of memory.

In case you thought iPhone for is absolutely modern and thinner than 3gs, iPhone 5 will shock you more. It’ll be even thinner than the current one and will have a shiny glass back piece. The screen will likely be completely scratch and shatterproof. The mobile phone users will be able to assign different tones to completely different e-mail accounts. True GPS shall be constructed-in too.

Further discussed at iPhone 5 Forum.

ipad-vs-ipad2

What is iPad and How it changed Technology

The first ever Apple iPad was released by Apple on April, 2010. It was an instant hit with over 3 million devices sold within first 80 days while over 14.8 million devices sold around the globe. The credit to its success goes to Apple brand name and its previous mega successes like Mac Notebook, iPod and iPhone. The stats itself tell the story how popular Apple is.

apple-ipad-cover

The 2nd release of iPad is called Apple iPad 2 and it was a hit as well which arrived in market on March 2011, both the devices have 1GHz processor. Apple A4 in iPad and Apple A5 in iPad 2. Memory in First Gen is 256 and 512 in 2nd Gen. The devices comes with iOS and Graphics Cards, Camera and Wi-Fi connectivity along with Bluetooth also.

After the first release of Apple iPad, many other companies like Acer, Samsung, Dell etc started releasing their similar touch pad devices. We can say that just like Apple’s iPhone, the iPad started a new technology war between many Hardware making companies and hence started the Patent war as well.

Recently Apple released an Ad showing What is iPad? You can see this Ad from Apple website here.

iPad is basically a mix of Laptop and a smart phone. Apple’s CEO Steve Jobs wanted the device to be at least 10 inch display because according to him, a 7 inch display would have been very small to display and express the software.

Similar to iPhone, this device is multitouch and uses Capacitive liquid display. So this means that it is controlled via fingers and not with styli or pen. Although there comes special style and gloved made for these kind of display screens.

iPad comes with a SIM slot as well and it feels like a laptop, which fulfills the latop+cellphone feel. Many new applications are developed every day and the Software industry have grown a lot after the release of iPad and similar devices. Release of such devices means more and more advancement in technology and resulting in more technology jobs as well.

This device syncs with Windows or Mac if it contains iTunes. Also the new iCloud technology supports iPad as well. Several application of iPad are enhanced version of applications that were available in iPhone and Mac. Few of these applications include YouTube, iPod, App Store, iTunes, Notes, Maps, iBooks and Spotlight Search.

Just like iPhone, this can be Jailbroken as well. Because Apple is very strict on its applications and most are paid apps therefore hackers are forced to release jailbreak methods to be able to install Cydia and other pirated apps.

The iPad is used a lot in our life, such as in office workplaces it is linked to the goal of increasing productivity, reduced paperwork and ease of carry, compared to laptops. All these helping to increase the mobile-office application market especially in North America and Europe.

In internet many blogs, forums and iPad forum etc have been created and people discus and express further enhancements, jailbreak methods, development, games and other issues related to this device.

In education iPad serves several enhanced methods for students and especially for homeschooling. It is also considered a helping tool for children with autism. Similarly it is helpful in Sports industry with players watching tactics etc with more ease and in Travel industry with Alaska Airlines becoming first airline to replace paper manuals of pilots with Apple’s iPads (Howzzat?)

bing-yahoo-SEO

Bing Backlinks Dropped?

I was going through my routine backlinks count against few websites when I noticed something weird. Bing backlinks count against all the websites dropped on or around 17th June 2011. And the drop was very noticeable.

For example, one of my websites had 150 Bing Backlinks and they dropped to 20. That’s right only 20, although its getting up ever so slowly. Similarly in another website I had 1107 backlinks which is reduced to only only 170.

One thing is observed that Bing is showing very different results than Google now a days. With the Google new Panda Algorithm, many say it is showing better results now while most SEO specialist think their business has been hammered by Google. People are still trying hard to crack the new Google Panda algorithm so that they can get their SEO – SEM business running. One thing is observed in Google Panda Algorithm is that not all websites are being affected and that is a strange thing. I am sure if someone separates which websites are being affected and which are not we could find an answer to our problems.

As most people do SEO against Google only and not against Bing and Yahoo, it is hard to tell what effect does the latest drop in Bing backlinks makes. But we have seen so far that just like Google, only few websites were affected in Bing as well (not all).

The following picture shows the Drop in backlinks in one of our websites, we had same drop in all other websites.

Bing Backlinks sudden drop in links noticed

This suggests either Bing developed a new algorithm like Google’s Panda OR Bing made a list of banned websites (some article sites etc.) Or anything else?

Kindly share your thoughts with us on this topic. Have you noticed the drop in your Bing Backlinks count? And what changed in your website results in Bing? If you have any latest news about that, kindly get involved and share that as well.

Apple iPhone 5 would have same base design as of iPhone 4 according to reports

Apple iPhone 5 Launching in September

Apple iPhone 5 would have same base design as of iPhone 4 according to reports

According to reports – Apple iPhone 5 is on the way to be released in September 2011. Sources say that it will have same form factor as of iPhone 4, with Camera could be 8 Mega Pixel (iPhone 4 had 5 MP Camera).

Sources say it could be called iPhone 4G or iPhone 4S, while another iPhone could be released after that in 2012. Some reports suggest that iPhone 5 will have an A5 processor like in iPad 2.

Apple iPhone 5 version will have latest Apple iOS 5, which includes the iCloud capability, allowing users to sync data between different Apple devices,  updating phone without PC connectivity, twitter and photo sharing etc.

These reports are coming rapidly now on various news websites. While we know Apple’s behavior to play it cool. That’s why fans would have to wait and see how much of this is true.

Further discussed at iPhone 5 Forum.

How to Work With an Advertising Agency

For the first time when a business hires an ad agency it can be nerve racking mostly that is because hiring an agency is considered to be a luxury which they can’t afford. This is because the like any other consult ad agencies provide a service which is likely to be baffling. And at the end the business owner might be left wondering what is that he is paying for and why the results are not generating the sales figures anticipated.

But the fact remains working with an ad agency can be very meaningful and worthwhile as ad agencies other then high quality ads provides services ranging from market research effective, strategic marketing advise and media buying. The key thing is to know what the agency is capable of doing and how to bring it to the best use for them for your product. Marketing Consultants, Advertising Agency!!! 360 Creative Inc. the art of marketing & the science of creativity

Creativity is what an ad agency is known for as a business’s selling points can be creatively raised to be more effective so the target market can have better notice and generate more sales. The ad agency calls in writers and artists who brainstorm different ideas to sell the clients product or services. After spending a lot of time viewing the clients’ products or services, business and the target market the creatives come up with many different approaches to meet the client’s objectives. These ideas are at their earlier stage and can be loose, not more then pen drawings and sample headlines. The client decides that which idea should be further developed. After the selection of concept the ad agency will develops the body so it looks like bona fide ad. Then it is again presented to the client for approval as he can see how the idea will be transformed into an original sale ad. After this final approval the ad agency produces the ad which will appear in front of the clients’ customers.

The producing also involves preparations that the ad is ready to be published or broadcasted. The production is usually a separate process. It also has its own costs as well. The client has to make the final approval before the ad is released so that clients get to decide one last time and make sure that they are exactly as desired.

Every ad agency assigns an Account Executive to their each individual client as their main contact person responsible for handling all their business needs. In small ad agencies it might be one from the creative person but in the big ad agencies it is usually some marketing professional to make sure the client gets the very best of what de desire. Usually the Account executives have experience in media creative and market research and strategy as well. He is responsible to better understand the clients’ business needs and brief the rest of the agency personnel on the strategy that can meet the clients advertising needs. Account exec is also charged with overseeing that the clients’ budget is ensured and the agency is working profitably. He/she has to organize cost estimates for each stage of the process and contacting and getting clients’ approvals and signs.

Why Do I Need a Website

The website you own is the symbol of your business and it is a major mean to help expanding your business and to automate business workflow. In fact your website determines the direction of your business because in contemporary business the customer is a person who is sitting hundreds of miles away or may be he is your neighbor but still he will go to your website for business matters as everyone prefers to buy or sell sitting in front of computer. That’s why you need a sophisticated and user friendly website. Mostly website design agencies do the job for you to make your website better.

Developing your website
The website development or the web development is a term which has become more popular for last 20 years. The agencies and companies were formed for the job of web development. These companies provided their customers the services like web designing and constructing a website and developing it. Once you have a website you will need web development agencies for improvements in your website and for the maintenance of your website. Web Development, Website Design Agency, Website Development!!! 360 Creative Inc. the art of marketing & the science of creativity

Though it seems to be much expense in all this process but thanks to the tremendous increase in the web development industry that the website which was earlier worth ten thousand dollars, you can get it now for less than one thousand dollars. There are two main service providers related to the web development. They are the web developers and the web development agencies.

Web developers
The web developers are the specialists in the internet applications and website development. The main role of the web developers is in the programming of internet applications. The high class web developers offer services like development and implementation of content management systems and the designs of the websites and different web language programming.

A good developer can help you with the quality website and the web marketing thus providing you with the boosted income from the website and saving your business money in the long run.

Web development agencies
The web development agencies offer plans which are more reasonable for and beneficial for the business owner because they provide you with a whole series of services. There services plan includes the web site design , website development, advertisement of the website , online and offline marketing, web site maintenance and the search engine optimization.

As the agencies have a well organized team of professionals and a well defined plan for your website development they are more capable of making your website itself a revenue channel. The agencies, being comprised of a team and usually a large team, have the advantage of more and more ideas and changes for your website. The agencies also help you to advertise your services to your target market in an appropriate manner and help making a brand name.

Remember! Your choice matters a lot
Thus a key to the successful business is a quality website and the services of a web development agency or specialized web developers. But your choice of an agency or a web developer can affect your business in both negative and positive ways. Now it’s up to you that what kind of a service provider you choose for your website.

Website Design and Development Process

In designing a website there are number of steps involved from gathering information to the creation of your website and at the end the maintenance work it needs to be up to date and running. This process varies from designer to designer but the basic step remains the same. Here are the steps to creative a well design website.

Step1: First step in developing a website is to gather information. A lot needed to be taken into account while planning for the look and theme of your website. So designer has to understand the clients business properly for which he might need information regarding clients business. What purpose does this website going to serve to the viewers; what client wants to achieve from this website. Two most common goals are to make money or share information. Then another important question would be to ask; is there any specific group of people that are most likely to help your goals and what kind of information or content your target audience would be looking for on your website.

Step2: The designer now needs to put up a plan for your website. It is where he develops a site map. This map shows the main topic areas and sub topics of your website. It is design by keeping in mind the convenience of your customers and finds it easy to navigate. The designer will ask you what tools should be applied such as interactive forms, eCommerce, flash, etc. Web Development, Website Design Agency, Website Development!!! 360 Creative Inc. the art of marketing & the science of creativity

Step3: in this phase the designer determines what kind of feel and look to be given to the site. The key factor is considering target audience reaction to it. The company logo and color theme should be kept in mind while deciding about the site theme. A designer would create one or more sample designs for the site. It might be just an image to see what the final product will look like. The designer should allow you to view your project through out the design and development stage so you can give your views like and dislikes on the site design. In this step the communication between you and your designer is very important.

Step4: This is the stage where the site is actually made. The designer would take all the elements and graphics from the prototype and use them in the actual functional site. The designer makes the home page then the shell for interior of the page. Shell will sever as the template for the content pages. Other elements like interactive contact forms, flash animations and shopping carts are applied and made functional in this point.

Step5: At this step the designer will address the final details and test the website. The designer will test the functionality of different elements and other script. He will deal with the compatibility issues arising from viewing the site on different web browsers. He has to make sure that it can be viewed at latest web browsers.

Step6: if you want your costumers to repeatedly visit your website you have to offer new content or product on a regular basis. Many of the designers offer maintenance packages with reduced rates based on how often you want to him to make changes or additions.