Author Archives: Farrukh Baig

About Farrukh Baig

Farrukh is a Professional Article Writer and SEO Specialist at SEO Worms. He has written articles on social media, programming, web development, arts, technology, news and internet. His articles are published in many renounced article websites and magazines. Currently Farrukh is enjoying as a social media specialist at a software house in Dubai.

Brand Development Role in Your Business

Brand development plays a key role in determining the direction of your business. To boost up your business you need to attach your target audience with your products or services and to form a strong bond with the target audience. In fact, the brand is the identity of the product or the service provided by a company in its target market, and all companies wish that their identity be more attractive and appealing.


Now to achieve the objective of making identity of your business more attractive and appealing, first you need a brand which will represent you in the target market and then comes the step of making it effective to capture the loyalty of your target audience. Now here in this article, you will find a few hot tips to make sure you know the basic lines on which you are going to work in order not to be hi jacked by the fake experts. Marketing Consultancy, Brand Development, Multimedia Solutions!!! 360 Creative Inc. the art of marketing & the science of creativity


Choosing a Name:

The name of your brand is an important point to deal with care. It is intended to be kept in minds of the target audience so it must be something in relevance with their daily life that the    target audience is most likely to adopt quickly. The name must not be a complex or difficult one and should have a little bit linguistic attraction as well. The name of your brand must be eloquent enough to describe your product or services.


Logo Creation:

Logo is the mark of your brand and is important in making your brand attractive for audience. The more important thing about the logo is that the logo is the mark of authenticity of anything bearing it. Consistent logo will make the audience confident about the brand. Logo must be flexible enough to absorb any possible future changes in your product or services or your values. The color selection must be done in accordance with the taste of the target audience after a categorical analysis of the target audience.  The logo must be in vogue and in relevance with your core values. Protection of your logo from being used by others is important to keep it reliable in view of the customer.


Marketing of the Brand:

Now your brand is ready to be delivered to the audience so a marketing of your brand will introduce it in the target audience. Online marketing proves to be effective in the modern day marketing. The social networks and forums are most suitable places to put the introduction and related info. The blogs are most appropriate places to put the updates about your brand, the future plans, history of the brand and info about the technology used in manufacturing the product. The blogs must be regularly updated and expert opinions related to your services and product and other tips which your target audience is interested in, should be put on the blog regularly.


All these tips are just the basics lines to keep in mind and its not like these are the only things which your brand success depends upon. There are other things as well , which help pushing your brand towards success among which is the quality of the product , the prices, the selection of target audience, the commitment of the staff etc. but the above mentioned tips too are important in brand success and have their own importance.


Which one is a Good ads Agency

All businesses have some products to sell or some services to offer. And it’s the people out there for whom these services and the products are meant. So now how is a business going to let these people that this business has something useful for them. Because if they don’t know what is being offered, how are they supposed to spend money on it.


This is the job done by the advertisements, in the present day market; advertisement is sometimes a permanent department in large companies. While a company that doesn’t afford to maintain an exclusive department for advertisement, the advertisement agencies are there at their service.


The advertisement agencies do all the work related to advertisement, from developing to producing, and from creative ideas to presenting an advertisement. Once an ads agency is hired, then it’s the agency’s headache to look after everything that can be put under the department of advertising.


Which one is a good ads agency?

There are a lot of advertising agencies in the market. But here is the point, you cannot hire any agency and let them spend your money so that they can gain experience.


The first thing to see in an advertising agency is where it stands in the market. An agency that has made its reputation among all those competitors in the market has of course the potential to make you stand at a distinguished position among all your competitors in the market so that when your customer takes a look at market to find the best company the first one that comes into his notice will be you. Marketing Consultants, Advertising Agency!!! 360 Creative Inc. the art of marketing & the science of creativity


An agency that just works to complete it is not what a client demands. A good agency always keeps an eye on the market and has the latest updates on the trends in market so they can give the best suited advice to their client. This needs a team comprising of different professionals of different fields like designers, marketing specialists, writers, artists, psychologists, media analysts, researchers etc.


The markets are flooded with advertisers, and advertising has so much influenced the businesses that they spend a pretty amount of money on the advertisements. This excessive advertisement has left the audience with a negative feeling about the advertisement. None shows the slightest interest in the most appealing advertisement just because there is too much advertisement. Now what should replace it is the communication. The agencies will be more successful if they begin to communicate with the audience rather than advertising.


The best feature that an ads company must have is the ever evolving work strategy and tools. Because we are living in an ever evolving world and especially the business world will not be the same after even 2 or 3 years. And it will not be that easy to just adopt the contemporary trends and tools at once at that time, because it’s not about adopting, it’s all about developing and evolving. If an agency works with all these features, then there is no way they let their client down.


Keys to Successful Online Marketing

With ever changing business tools the advertising and marketing tools and techniques have also changed from the most primitive methods to the modern marketing like online advertising and marketing.


You can hardly find anyone using those primitive marketing techniques in the present day business. While shifting from the primitive marketing to the online marketing almost everything from the very basic tools to the advanced tools has been replaced by the most modern digital tools and latest techniques.


Now the question is how a marketing campaign can be successful where everyone including your potential competitors is using the same latest techniques and tools for their marketing campaign. This is a big challenge for a marketing campaign to stand unique from its parallel competing campaigns in the view of target audience.


Now here are some key ideas that can help understand how a campaign can stand alone in the eyes of a target user.

The use of banners can be made to boost up the output of the online marketing campaign if the banners are designed keeping in view the taste of the target class. These banners can be put on any website but the best place to put these banners is a website that is related in any aspect to the product or the service you are marketing. The banners must be not be so much heavy that they take pretty time to load, instead they should be designed not to take more time to load. Online Marketing Agency , Online Marketing !!! 360 Creative Inc. the art of marketing & the science of creativity


The previous visiting record of specific user can be put to use by analyzing it to predict the interests of that specific user thus making it sure that the message that goes to this user is in accordance with his likes and dislikes or else he will not pay any attention thus the resources used in marketing go in vain.


The marketing campaign can be much more successful if the user comes to visit your page by him. To make him visit your page instead of putting your banners on other pages that he visits, you will have to make your page a place from where the visitor can get benefits. This can be done in the form of informative stuff on your page, so when the visitor finds your page informative or beneficial he develops an attachment your brand or company name. To make your page such informative is part of a successful marketing campaign.


We all know the power of social networks. The social sites and the public forums are the best places to put the informative stuff about your product or services. For example creating a page with name of your brand or product and regularly updating it with informative and interesting stuff will yield more output with a comparatively less input. The regular participation on public forums will also yield good results.


A team of experts in customer behavior analysis, psychologists, designers combined with creative ideas can prove to be a successful marketing depending on the commitment of your team with their work and it’s up to you to find such a team and then give them the task of marketing your product online.

How to Make a Best Web Design

The markets are flooded with experts who can design your website. Some experts can give you a really good design at reasonable cost while on the other hand they can just charge you for a design that will not help your website to attract visitors.


The problem is, you cannot tell how good is an expert just by looking at his face, in fact you will never know how much good is a designer until he designs your website and he won’t do it until you pay for it, and of what good is to know that the designer was not of the caliber you looked for after you have paid him.


But there are a few key characteristics that a good web design should posses.


The website must be designed for all users; this means a user with Firefox must be open your website as well as a user with internet explorer or opera or Google chrome. The design must be compatible with almost all browsers and almost all versions of all browsers, because most of the users do not bother to upgrade their browser to the latest version.


The fast age people want fast page and fast downloading. Lower the downloading speed of page, lower will be the organic traffic on your website. Thus if you want more and more visitors to come again and again on your website, which you surely do, then try to keep the load on the page as reduced as possible. The graphics used must be chosen carefully so that they don’t reduce the page speed. Many of your visitors may be using devices which do not allow graphics, using a ALT HTML tag will at least let them have an idea about the pictures that weren’t displayed on their device. Web Development , Website Design Agency , Website Development !!! 360 Creative Inc. the art of marketing & the science of creativity


The websites appearance must be in your control to enable you to change its style time to time. This can be done by separating the content and the presentation. The modern technologies like CSS can do it for you. There are other technologies that might be able to do the same, but most popular among them is the CSS (cascading style sheets).


While using multimedia on the website, it is more convenient to use streaming media rather than to let the user to wait for the media to download. A good design always has space for visitors with all browsers and with different internet speeds by providing them the substitute of the media if their browser doesn’t support it or if they have low speed connections. This can be done by giving in text what was given in the multimedia.


We all know that nothing is perfect in reality. Everything always needs modifications and so does your website, thus encourage your visitors to give feedback in forms of polls or surveys or the “like” and “dislike” buttons can help you know what your visitors think of your website and its design.


Thus a key to the successful business is a quality website and the services of a web development agency or specialized web developers. But your choice of an agency or a web developer can affect your business in both negative and positive ways. Now it’s up to you that what kind of a service provider you choose for your website.

What is iPad and How it changed Technology

The first ever Apple iPad was released by Apple on April, 2010. It was an instant hit with over 3 million devices sold within first 80 days while over 14.8 million devices sold around the globe. The credit to its success goes to Apple brand name and its previous mega successes like Mac Notebook, iPod and iPhone. The stats itself tell the story how popular Apple is.


The 2nd release of iPad is called Apple iPad 2 and it was a hit as well which arrived in market on March 2011, both the devices have 1GHz processor. Apple A4 in iPad and Apple A5 in iPad 2. Memory in First Gen is 256 and 512 in 2nd Gen. The devices comes with iOS and Graphics Cards, Camera and Wi-Fi connectivity along with Bluetooth also.

After the first release of Apple iPad, many other companies like Acer, Samsung, Dell etc started releasing their similar touch pad devices. We can say that just like Apple’s iPhone, the iPad started a new technology war between many Hardware making companies and hence started the Patent war as well.

Recently Apple released an Ad showing What is iPad? You can see this Ad from Apple website here.

iPad is basically a mix of Laptop and a smart phone. Apple’s CEO Steve Jobs wanted the device to be at least 10 inch display because according to him, a 7 inch display would have been very small to display and express the software.

Similar to iPhone, this device is multitouch and uses Capacitive liquid display. So this means that it is controlled via fingers and not with styli or pen. Although there comes special style and gloved made for these kind of display screens.

iPad comes with a SIM slot as well and it feels like a laptop, which fulfills the latop+cellphone feel. Many new applications are developed every day and the Software industry have grown a lot after the release of iPad and similar devices. Release of such devices means more and more advancement in technology and resulting in more technology jobs as well.

This device syncs with Windows or Mac if it contains iTunes. Also the new iCloud technology supports iPad as well. Several application of iPad are enhanced version of applications that were available in iPhone and Mac. Few of these applications include YouTube, iPod, App Store, iTunes, Notes, Maps, iBooks and Spotlight Search.

Just like iPhone, this can be Jailbroken as well. Because Apple is very strict on its applications and most are paid apps therefore hackers are forced to release jailbreak methods to be able to install Cydia and other pirated apps.

The iPad is used a lot in our life, such as in office workplaces it is linked to the goal of increasing productivity, reduced paperwork and ease of carry, compared to laptops. All these helping to increase the mobile-office application market especially in North America and Europe.

In internet many blogs, forums and iPad forum etc have been created and people discus and express further enhancements, jailbreak methods, development, games and other issues related to this device.

In education iPad serves several enhanced methods for students and especially for homeschooling. It is also considered a helping tool for children with autism. Similarly it is helpful in Sports industry with players watching tactics etc with more ease and in Travel industry with Alaska Airlines becoming first airline to replace paper manuals of pilots with Apple’s iPads (Howzzat?)

How to Work With an Advertising Agency

For the first time when a business hires an ad agency it can be nerve racking mostly that is because hiring an agency is considered to be a luxury which they can’t afford. This is because the like any other consult ad agencies provide a service which is likely to be baffling. And at the end the business owner might be left wondering what is that he is paying for and why the results are not generating the sales figures anticipated.

But the fact remains working with an ad agency can be very meaningful and worthwhile as ad agencies other then high quality ads provides services ranging from market research effective, strategic marketing advise and media buying. The key thing is to know what the agency is capable of doing and how to bring it to the best use for them for your product. Marketing Consultants, Advertising Agency!!! 360 Creative Inc. the art of marketing & the science of creativity

Creativity is what an ad agency is known for as a business’s selling points can be creatively raised to be more effective so the target market can have better notice and generate more sales. The ad agency calls in writers and artists who brainstorm different ideas to sell the clients product or services. After spending a lot of time viewing the clients’ products or services, business and the target market the creatives come up with many different approaches to meet the client’s objectives. These ideas are at their earlier stage and can be loose, not more then pen drawings and sample headlines. The client decides that which idea should be further developed. After the selection of concept the ad agency will develops the body so it looks like bona fide ad. Then it is again presented to the client for approval as he can see how the idea will be transformed into an original sale ad. After this final approval the ad agency produces the ad which will appear in front of the clients’ customers.

The producing also involves preparations that the ad is ready to be published or broadcasted. The production is usually a separate process. It also has its own costs as well. The client has to make the final approval before the ad is released so that clients get to decide one last time and make sure that they are exactly as desired.

Every ad agency assigns an Account Executive to their each individual client as their main contact person responsible for handling all their business needs. In small ad agencies it might be one from the creative person but in the big ad agencies it is usually some marketing professional to make sure the client gets the very best of what de desire. Usually the Account executives have experience in media creative and market research and strategy as well. He is responsible to better understand the clients’ business needs and brief the rest of the agency personnel on the strategy that can meet the clients advertising needs. Account exec is also charged with overseeing that the clients’ budget is ensured and the agency is working profitably. He/she has to organize cost estimates for each stage of the process and contacting and getting clients’ approvals and signs.

Why Do I Need a Website

The website you own is the symbol of your business and it is a major mean to help expanding your business and to automate business workflow. In fact your website determines the direction of your business because in contemporary business the customer is a person who is sitting hundreds of miles away or may be he is your neighbor but still he will go to your website for business matters as everyone prefers to buy or sell sitting in front of computer. That’s why you need a sophisticated and user friendly website. Mostly website design agencies do the job for you to make your website better.

Developing your website
The website development or the web development is a term which has become more popular for last 20 years. The agencies and companies were formed for the job of web development. These companies provided their customers the services like web designing and constructing a website and developing it. Once you have a website you will need web development agencies for improvements in your website and for the maintenance of your website. Web Development, Website Design Agency, Website Development!!! 360 Creative Inc. the art of marketing & the science of creativity

Though it seems to be much expense in all this process but thanks to the tremendous increase in the web development industry that the website which was earlier worth ten thousand dollars, you can get it now for less than one thousand dollars. There are two main service providers related to the web development. They are the web developers and the web development agencies.

Web developers
The web developers are the specialists in the internet applications and website development. The main role of the web developers is in the programming of internet applications. The high class web developers offer services like development and implementation of content management systems and the designs of the websites and different web language programming.

A good developer can help you with the quality website and the web marketing thus providing you with the boosted income from the website and saving your business money in the long run.

Web development agencies
The web development agencies offer plans which are more reasonable for and beneficial for the business owner because they provide you with a whole series of services. There services plan includes the web site design , website development, advertisement of the website , online and offline marketing, web site maintenance and the search engine optimization.

As the agencies have a well organized team of professionals and a well defined plan for your website development they are more capable of making your website itself a revenue channel. The agencies, being comprised of a team and usually a large team, have the advantage of more and more ideas and changes for your website. The agencies also help you to advertise your services to your target market in an appropriate manner and help making a brand name.

Remember! Your choice matters a lot
Thus a key to the successful business is a quality website and the services of a web development agency or specialized web developers. But your choice of an agency or a web developer can affect your business in both negative and positive ways. Now it’s up to you that what kind of a service provider you choose for your website.

Website Design and Development Process

In designing a website there are number of steps involved from gathering information to the creation of your website and at the end the maintenance work it needs to be up to date and running. This process varies from designer to designer but the basic step remains the same. Here are the steps to creative a well design website.

Step1: First step in developing a website is to gather information. A lot needed to be taken into account while planning for the look and theme of your website. So designer has to understand the clients business properly for which he might need information regarding clients business. What purpose does this website going to serve to the viewers; what client wants to achieve from this website. Two most common goals are to make money or share information. Then another important question would be to ask; is there any specific group of people that are most likely to help your goals and what kind of information or content your target audience would be looking for on your website.

Step2: The designer now needs to put up a plan for your website. It is where he develops a site map. This map shows the main topic areas and sub topics of your website. It is design by keeping in mind the convenience of your customers and finds it easy to navigate. The designer will ask you what tools should be applied such as interactive forms, eCommerce, flash, etc. Web Development, Website Design Agency, Website Development!!! 360 Creative Inc. the art of marketing & the science of creativity

Step3: in this phase the designer determines what kind of feel and look to be given to the site. The key factor is considering target audience reaction to it. The company logo and color theme should be kept in mind while deciding about the site theme. A designer would create one or more sample designs for the site. It might be just an image to see what the final product will look like. The designer should allow you to view your project through out the design and development stage so you can give your views like and dislikes on the site design. In this step the communication between you and your designer is very important.

Step4: This is the stage where the site is actually made. The designer would take all the elements and graphics from the prototype and use them in the actual functional site. The designer makes the home page then the shell for interior of the page. Shell will sever as the template for the content pages. Other elements like interactive contact forms, flash animations and shopping carts are applied and made functional in this point.

Step5: At this step the designer will address the final details and test the website. The designer will test the functionality of different elements and other script. He will deal with the compatibility issues arising from viewing the site on different web browsers. He has to make sure that it can be viewed at latest web browsers.

Step6: if you want your costumers to repeatedly visit your website you have to offer new content or product on a regular basis. Many of the designers offer maintenance packages with reduced rates based on how often you want to him to make changes or additions.

Online Marketing Components part 2

3. Pay Per Inclusion

Paid inclusion is a search engine marketing product where the search engine company charges fees related to inclusion of websites in their search index. Paid inclusion products are provided by most search engine companies, the most notable exception being Google.

The fee structure is both a filter against superfluous submissions and a revenue generator. Typically, the fee covers an annual subscription for one webpage, which will automatically be cataloged on a regular basis. A per-click fee may also apply. Each search engine is different. Some sites allow only paid inclusion, although these have had little success. More frequently, many search engines, like Yahoo!, mix paid inclusion (per-page and per-click fee) with results from web crawling. Others, like Google (and a little recently,, do not let webmasters pay to be in their search engine listing (advertisements are shown separately and labeled as such).

Some detractors of paid inclusion allege that it causes searches to return results based more on the economic standing of the interests of a web site, and less on the relevancy of that site to end-users.

Often the line between pay per click advertising and paid inclusion is debatable. Some have lobbied for any paid listings to be labeled as an advertisement, while defenders insist they are not actually ads since the webmasters do not control the content of the listing, its ranking, or even whether it is shown to any users. Another advantage of paid inclusion is that it allows site owners to specify particular schedules for crawling pages. In the general case, one has no control as to when their page will be crawled or added to a search engine index. Paid inclusion proves to be particularly useful for cases where pages are dynamically generated and frequently modified.

Paid inclusion is a search engine marketing method in itself, but also a tool of search engine optimization, since experts and firms can test out different approaches to improving ranking, and see the results often within a couple of days, instead of waiting weeks or months. Knowledge gained this way can be used to optimize other web pages, without paying the search engine company.

4. Banner Advertising Programs

Cost Per Impression (CPI) / Cost Per Thousand (CPM), Cost per Action (CPA) / Cost Per Click (CPC)
The web banner or banner ad form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking them to the web site of the advertiser. Banner Ad programs can be structured into any of the following types of programs.

Cost Per Impression is a phrase often used in online advertising and marketing related to web traffic. It is used for measuring the worth and cost of a specific e-marketing campaign. This technique is applied with web banners, text links, e-mail spam, and opt-in e-mail advertising, although opt-in e-mail advertising is more commonly charged on a Cost Per Action (CPA) basis.

The Cost Per Impression is often measured using the CPM (Cost Per Thousand; “M” is the Roman numeral for 1,000) metric. (A CPM is the cost of one thousand (1,000) impressions.)

CPM is considered the optimal form of selling online advertising from the publisher’s point of view. A publisher gets paid for each ad that is shown.

This type of advertising arrangement closely resembles Television and Print Advertising Methods for speculating the cost of an Advertisement. Often, industry agreed approximates are used. With Television the Nielsen Ratings are used and Print is based on the circulation a publication has.

For Online Advertising, the numbers of views can be a lot more precise. When a user requests a Web Page, the originating server creates a log entry. Also, a third party tracker can be placed in the web page to verify how many accesses that page had.

CPM and/or Flat rate advertising deals are preferred by the Publisher/Webmaster because they will get paid regardless of any action taken.

For Advertisers a Performance Based system is preferred. There are two methods for Paying for Performance: 1) CPA – Cost per Action/Acquisition and 2) CPC – Cost per Click Through.

5. Affiliate Marketing

Affiliate marketing is a method of promoting web businesses in which an affiliate is rewarded for every visitor, subscriber, customer, and/or sale provided through his/her efforts. It is a modern variation of the practice of paying a finder’s fee for the introduction of new clients to a business. Compensation may be made based on a certain value for each visit (Pay per click), registrant (Pay per lead), or a commission for each customer or sale (Pay per sale), or any combination.

Merchants like affiliate marketing because it is a “pay for performance model”, meaning the merchant does not incur a marketing expense unless results are realized.

Some e-commerce sites run their own affiliate programs while other e-commerce vendors use third party services provided by intermediaries to track traffic or sales that are referred from affiliates. Some businesses owe much of their growth and success to this marketing technique, although research has shown in general the increase to be approximately 15-20% of online revenue.

Merchants who are considering adding an affiliate strategy to their online sales channel have different technological solutions available to them. Some types of affiliate management solutions include: standalone software, hosted services, shopping carts with affiliate features, and third party affiliate networks.

Revenue generated online grew quickly. The e-commerce website, viewed as a marketing toy in the early days of the web, became an integrated part of the overall business plan and in some cases grew to a bigger business than the existing offline business. Many companies hired outside affiliate management companies to manage the affiliate program.

6. Online Reputation Management

Online reputation management is a developing field that encompasses public relations and search engine optimization.

Consumers go online to make buying decisions. When they research brands using search engines, the results that they observe often influence how they behave. Consumer generated media sites offer the general public the opportunity to express their views of brands. This information can be found in search engine results. Members of the public such as competitors, and ex-employees can take part in the online conversation which can adversely affect the brand reputation.

Online reputation management is a field that involves the monitoring of online conversation, and the action undertaken, to improved brand reputation within search engine results.

These components are extremely crucial in order to successfully marketing your products and services online. With the right Online Marketing firm, your company can see exponential growth with a highly satisfactory return on investment. The most rewarding aspect of online marketing is the brand recognition that comes with your campaign. The actually campaign effectiveness can be tracked in terms of dollars through ROI calculations. However, this is would be pert of short–term success. The long–term benefit of a well executed online marketing campaign will positively build your brand and provide added recognition within your industry. The affects of this are priceless!!

Online Marketing Components

Now days, internet has become the primary medium to communicate with the potential customers any where in the globe. The initiation of search engines like Google and Yahoo, internet has become a source of getting hold of new clients and building your brand. We will now discuss the various online marketing components that are in your disposal. For a successful online marketing of your product or service these components are highly crucial.

Pay Per Inclusion
Pay per inclusion is a product for search engine marketing where the search engine includes website in its search index with a fee that it charges per inclusion. . Paid inclusion products are offered by most of the search engines companies including Google but google shows the paid entry separate and highlighted as paid content. Online Marketing Agency , Online Marketing !!! 360 Creative Inc. the art of marketing & the science of creativity

Banner Advertising Programs
Under the name of this programs Cost per Click (CPC) / Cost per Thousand (CPM), Cost per Action (CPA) / Cost per Impression (CPI) techniques are used. The banner ads or web banners are form of online advertising in which a graphic ad is embedding into a web page. It is anticipated to attract traffic to a website by back linking them to the web site of the advertiser. These ad programs can be structured into any of the type of program such as Cost per Click (CPC) / Cost per Thousand (CPM), Cost per Action (CPA) / Cost per Impression (CPI). This type of advertisement has very close resemblance with print and television advertisement methods but in online advertisement the number of viewers can be more precisely counted.

Affiliate Marketing
This is another way of promoting web business. Here an affiliate is rewarded for every visitor, subscriber, customer or sale offered coming thorough its way. It’s a present way of paying a finders fee for the new customer introduced to the business. Reward is made on the base of a certain rate for each visitor, registrant, or a percentage of commission for each customer or sale made or it can be any other combination.

Online Reputation Management
It is field in very developing. It covers public relations and search engine optimization. People go online for most buying decisions. They search brands using various search engines. Their buying behavior is repeatedly influence by it. Consumer generated media web sites offer the people a way of expressing their views regarding the various brands. But other members of the public like competitors and ex-employees can also take part in the online conversation which can badly effect the brand reputation. For this online reputation management is required.