Brand Development Role in Your Business

Brand development plays a key role in determining the direction of your business. To boost up your business you need to attach your target audience with your products or services and to form a strong bond with the target audience. In fact, the brand is the identity of the product or the service provided by a company in its target market, and all companies wish that their identity be more attractive and appealing.

 

Now to achieve the objective of making identity of your business more attractive and appealing, first you need a brand which will represent you in the target market and then comes the step of making it effective to capture the loyalty of your target audience. Now here in this article, you will find a few hot tips to make sure you know the basic lines on which you are going to work in order not to be hi jacked by the fake experts. Marketing Consultancy, Brand Development, Multimedia Solutions!!! 360 Creative Inc. the art of marketing & the science of creativity

 

Choosing a Name:

The name of your brand is an important point to deal with care. It is intended to be kept in minds of the target audience so it must be something in relevance with their daily life that the    target audience is most likely to adopt quickly. The name must not be a complex or difficult one and should have a little bit linguistic attraction as well. The name of your brand must be eloquent enough to describe your product or services.

 

Logo Creation:

Logo is the mark of your brand and is important in making your brand attractive for audience. The more important thing about the logo is that the logo is the mark of authenticity of anything bearing it. Consistent logo will make the audience confident about the brand. Logo must be flexible enough to absorb any possible future changes in your product or services or your values. The color selection must be done in accordance with the taste of the target audience after a categorical analysis of the target audience.  The logo must be in vogue and in relevance with your core values. Protection of your logo from being used by others is important to keep it reliable in view of the customer.

 

Marketing of the Brand:

Now your brand is ready to be delivered to the audience so a marketing of your brand will introduce it in the target audience. Online marketing proves to be effective in the modern day marketing. The social networks and forums are most suitable places to put the introduction and related info. The blogs are most appropriate places to put the updates about your brand, the future plans, history of the brand and info about the technology used in manufacturing the product. The blogs must be regularly updated and expert opinions related to your services and product and other tips which your target audience is interested in, should be put on the blog regularly.

 

All these tips are just the basics lines to keep in mind and its not like these are the only things which your brand success depends upon. There are other things as well , which help pushing your brand towards success among which is the quality of the product , the prices, the selection of target audience, the commitment of the staff etc. but the above mentioned tips too are important in brand success and have their own importance.

 

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Which one is a Good ads Agency

All businesses have some products to sell or some services to offer. And it’s the people out there for whom these services and the products are meant. So now how is a business going to let these people that this business has something useful for them. Because if they don’t know what is being offered, how are they supposed to spend money on it.

 

This is the job done by the advertisements, in the present day market; advertisement is sometimes a permanent department in large companies. While a company that doesn’t afford to maintain an exclusive department for advertisement, the advertisement agencies are there at their service.

 

The advertisement agencies do all the work related to advertisement, from developing to producing, and from creative ideas to presenting an advertisement. Once an ads agency is hired, then it’s the agency’s headache to look after everything that can be put under the department of advertising.

 

Which one is a good ads agency?

There are a lot of advertising agencies in the market. But here is the point, you cannot hire any agency and let them spend your money so that they can gain experience.

 

The first thing to see in an advertising agency is where it stands in the market. An agency that has made its reputation among all those competitors in the market has of course the potential to make you stand at a distinguished position among all your competitors in the market so that when your customer takes a look at market to find the best company the first one that comes into his notice will be you. Marketing Consultants, Advertising Agency!!! 360 Creative Inc. the art of marketing & the science of creativity

 

An agency that just works to complete it is not what a client demands. A good agency always keeps an eye on the market and has the latest updates on the trends in market so they can give the best suited advice to their client. This needs a team comprising of different professionals of different fields like designers, marketing specialists, writers, artists, psychologists, media analysts, researchers etc.

 

The markets are flooded with advertisers, and advertising has so much influenced the businesses that they spend a pretty amount of money on the advertisements. This excessive advertisement has left the audience with a negative feeling about the advertisement. None shows the slightest interest in the most appealing advertisement just because there is too much advertisement. Now what should replace it is the communication. The agencies will be more successful if they begin to communicate with the audience rather than advertising.

 

The best feature that an ads company must have is the ever evolving work strategy and tools. Because we are living in an ever evolving world and especially the business world will not be the same after even 2 or 3 years. And it will not be that easy to just adopt the contemporary trends and tools at once at that time, because it’s not about adopting, it’s all about developing and evolving. If an agency works with all these features, then there is no way they let their client down.

 

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Keys to Successful Online Marketing

With ever changing business tools the advertising and marketing tools and techniques have also changed from the most primitive methods to the modern marketing like online advertising and marketing.

 

You can hardly find anyone using those primitive marketing techniques in the present day business. While shifting from the primitive marketing to the online marketing almost everything from the very basic tools to the advanced tools has been replaced by the most modern digital tools and latest techniques.

 

Now the question is how a marketing campaign can be successful where everyone including your potential competitors is using the same latest techniques and tools for their marketing campaign. This is a big challenge for a marketing campaign to stand unique from its parallel competing campaigns in the view of target audience.

 

Now here are some key ideas that can help understand how a campaign can stand alone in the eyes of a target user.

The use of banners can be made to boost up the output of the online marketing campaign if the banners are designed keeping in view the taste of the target class. These banners can be put on any website but the best place to put these banners is a website that is related in any aspect to the product or the service you are marketing. The banners must be not be so much heavy that they take pretty time to load, instead they should be designed not to take more time to load. Online Marketing Agency , Online Marketing !!! 360 Creative Inc. the art of marketing & the science of creativity

 

The previous visiting record of specific user can be put to use by analyzing it to predict the interests of that specific user thus making it sure that the message that goes to this user is in accordance with his likes and dislikes or else he will not pay any attention thus the resources used in marketing go in vain.

 

The marketing campaign can be much more successful if the user comes to visit your page by him. To make him visit your page instead of putting your banners on other pages that he visits, you will have to make your page a place from where the visitor can get benefits. This can be done in the form of informative stuff on your page, so when the visitor finds your page informative or beneficial he develops an attachment your brand or company name. To make your page such informative is part of a successful marketing campaign.

 

We all know the power of social networks. The social sites and the public forums are the best places to put the informative stuff about your product or services. For example creating a page with name of your brand or product and regularly updating it with informative and interesting stuff will yield more output with a comparatively less input. The regular participation on public forums will also yield good results.

 

A team of experts in customer behavior analysis, psychologists, designers combined with creative ideas can prove to be a successful marketing depending on the commitment of your team with their work and it’s up to you to find such a team and then give them the task of marketing your product online.

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How to Make a Best Web Design

The markets are flooded with experts who can design your website. Some experts can give you a really good design at reasonable cost while on the other hand they can just charge you for a design that will not help your website to attract visitors.

 

The problem is, you cannot tell how good is an expert just by looking at his face, in fact you will never know how much good is a designer until he designs your website and he won’t do it until you pay for it, and of what good is to know that the designer was not of the caliber you looked for after you have paid him.

 

But there are a few key characteristics that a good web design should posses.

 

The website must be designed for all users; this means a user with Firefox must be open your website as well as a user with internet explorer or opera or Google chrome. The design must be compatible with almost all browsers and almost all versions of all browsers, because most of the users do not bother to upgrade their browser to the latest version.

 

The fast age people want fast page and fast downloading. Lower the downloading speed of page, lower will be the organic traffic on your website. Thus if you want more and more visitors to come again and again on your website, which you surely do, then try to keep the load on the page as reduced as possible. The graphics used must be chosen carefully so that they don’t reduce the page speed. Many of your visitors may be using devices which do not allow graphics, using a ALT HTML tag will at least let them have an idea about the pictures that weren’t displayed on their device. Web Development , Website Design Agency , Website Development !!! 360 Creative Inc. the art of marketing & the science of creativity

 

The websites appearance must be in your control to enable you to change its style time to time. This can be done by separating the content and the presentation. The modern technologies like CSS can do it for you. There are other technologies that might be able to do the same, but most popular among them is the CSS (cascading style sheets).

 

While using multimedia on the website, it is more convenient to use streaming media rather than to let the user to wait for the media to download. A good design always has space for visitors with all browsers and with different internet speeds by providing them the substitute of the media if their browser doesn’t support it or if they have low speed connections. This can be done by giving in text what was given in the multimedia.

 

We all know that nothing is perfect in reality. Everything always needs modifications and so does your website, thus encourage your visitors to give feedback in forms of polls or surveys or the “like” and “dislike” buttons can help you know what your visitors think of your website and its design.

 

Thus a key to the successful business is a quality website and the services of a web development agency or specialized web developers. But your choice of an agency or a web developer can affect your business in both negative and positive ways. Now it’s up to you that what kind of a service provider you choose for your website.

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Rolltop – The Future Of Laptops

The tablet computer was supposed to replace laptop. Apple has tried to position the iPad in a totally new category rather than a laptop replacement. It is to be seen weather such an attempt will succeed.

Orkin Design, a design firm in Germany, has designed a concept tablet computer that can be rolled up and carried like a shoulder handbag. The large multi-touch screen can be unrolled and used as laptop and tablet computer. The computer features USB ports, webcam, stylus and everything today’s computers have.

The rolltop is featured as having a flexible OLED (Organic Light-Emitting Diode). Its multi-touch screen can be modified into a 13″ screen laptop with a virtual keyboard and when you wish to view any video or movie, the virtual keyborad can also be transformed as a part of the screen to have a  17″ screen monitor with a stand attached to it. When it’s not in use, it can be easily rolled into a 11″ tube and is highly portable.

Rolltop – Specifications:

  • Flexible Screen and Keypad
  • Virtual Keyborad
  • Multi-touch screen and a stylus
  • Webcam
  • Loud speaker
  • Detachable power supply
  • OLED Display
  • 13″ laptop screen or 17″ monitor screen
  • Multiple USB and LAN ports

 
Further discussed at iPad Forum.

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samsung-corby-wifi

WiFi problem and Skype on Samsung Corby

Sometimes WiFi just won’t work on Samsung Corby (WiFi Version) and you wonder what is wrong? Sometimes it gives DNS error, sometimes it says that select Wireless Network etc. but nothing works.

There is an easy fix for that, works 100%.

You can follow either one of the following method.

1. Hard Reset: go to keypad and type this code:- *2767*3855#

as soon as you press # a message will appear saying that phone will restart with factory settings (your memory card data will remain, only profile settings and WiFi/Network settings will disappear).

2. Soft Reset: go to Settings -> Reset Settings -> Phone Profiles and there you go.

Search WiFi again and connect, will fix all connection issues (tested).

samsung-corby-wifi

samsung-corby-wifi

 

Now I would like to show how you can run Skype on Samsung Corby.

From your cell phone, go to mobile9.com

Select Touch Screen version of website (if it doesn’t auto redirect to touch screen).

You will see a Search Box at top, asking for app id.

Provide this ID :- 1841493

Download and install, and use skype.

This will be a Java Version Skype and will not support Free Calls, will support calls with Skype Credit, but it will support free chat over WiFi.

If the application asks you for updated version, you can go ahead and update. If update fails don’t panic because this version works fine without update as well.

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iphone 5

Apple iPhone 5 Features

According to news – iPhone 5 will certainly have an improved operating system, (iOS 5), which may have the ability to access 4G networks. It will additionally boast of extraordinarily quick processor (1.5 GHz), improved battery life which may have up to 14 hours of discuss time on 3G and 7 hours on AG. The fifth-era mannequin may also have further carriers apart from AT&T. Verizon is more than likely to be another career. Video chat on 3G and 4G networks will also be a actuality, which is at present usable only on WiFi. The groundbreaking face recognition expertise and excessive video decision capacity may also be full of newer features. And to top all of it, a robust 8 megapixel camera is meant built-in with iPhone 5. The brand new telephone might also have radio frequency identification as well. Think about this, with the characteristic, you need to use the iPhone identical to use your credit score card. If this occurs, you’ll be able to forget about ready in the queue on the checkout forever. You may merely pay for your gadgets wirelessly by waving your iPhone over the panel. This is the brand new patented technology that is going to be introduced by Apple. The patent depicts how a strong RFID loop could be constructed into the circuitry of the iPhone or iPod contact screen.

And that’s not all, the subsequent iPhone memory goes to be a big sixty four GB. It will additionally embody extra storage as against the current capacity of a iPhone 4 which only has 16 GB and set it to GB of memory.

In case you thought iPhone for is absolutely modern and thinner than 3gs, iPhone 5 will shock you more. It’ll be even thinner than the current one and will have a shiny glass back piece. The screen will likely be completely scratch and shatterproof. The mobile phone users will be able to assign different tones to completely different e-mail accounts. True GPS shall be constructed-in too.

Further discussed at iPhone 5 Forum.

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ipad-vs-ipad2

What is iPad and How it changed Technology

The first ever Apple iPad was released by Apple on April, 2010. It was an instant hit with over 3 million devices sold within first 80 days while over 14.8 million devices sold around the globe. The credit to its success goes to Apple brand name and its previous mega successes like Mac Notebook, iPod and iPhone. The stats itself tell the story how popular Apple is.

apple-ipad-cover

The 2nd release of iPad is called Apple iPad 2 and it was a hit as well which arrived in market on March 2011, both the devices have 1GHz processor. Apple A4 in iPad and Apple A5 in iPad 2. Memory in First Gen is 256 and 512 in 2nd Gen. The devices comes with iOS and Graphics Cards, Camera and Wi-Fi connectivity along with Bluetooth also.

After the first release of Apple iPad, many other companies like Acer, Samsung, Dell etc started releasing their similar touch pad devices. We can say that just like Apple’s iPhone, the iPad started a new technology war between many Hardware making companies and hence started the Patent war as well.

Recently Apple released an Ad showing What is iPad? You can see this Ad from Apple website here.

iPad is basically a mix of Laptop and a smart phone. Apple’s CEO Steve Jobs wanted the device to be at least 10 inch display because according to him, a 7 inch display would have been very small to display and express the software.

Similar to iPhone, this device is multitouch and uses Capacitive liquid display. So this means that it is controlled via fingers and not with styli or pen. Although there comes special style and gloved made for these kind of display screens.

iPad comes with a SIM slot as well and it feels like a laptop, which fulfills the latop+cellphone feel. Many new applications are developed every day and the Software industry have grown a lot after the release of iPad and similar devices. Release of such devices means more and more advancement in technology and resulting in more technology jobs as well.

This device syncs with Windows or Mac if it contains iTunes. Also the new iCloud technology supports iPad as well. Several application of iPad are enhanced version of applications that were available in iPhone and Mac. Few of these applications include YouTube, iPod, App Store, iTunes, Notes, Maps, iBooks and Spotlight Search.

Just like iPhone, this can be Jailbroken as well. Because Apple is very strict on its applications and most are paid apps therefore hackers are forced to release jailbreak methods to be able to install Cydia and other pirated apps.

The iPad is used a lot in our life, such as in office workplaces it is linked to the goal of increasing productivity, reduced paperwork and ease of carry, compared to laptops. All these helping to increase the mobile-office application market especially in North America and Europe.

In internet many blogs, forums and iPad forum etc have been created and people discus and express further enhancements, jailbreak methods, development, games and other issues related to this device.

In education iPad serves several enhanced methods for students and especially for homeschooling. It is also considered a helping tool for children with autism. Similarly it is helpful in Sports industry with players watching tactics etc with more ease and in Travel industry with Alaska Airlines becoming first airline to replace paper manuals of pilots with Apple’s iPads (Howzzat?)

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3g-iphone-2

What iPhone did to Lifestyle, Internet, Blogs, Forums and Social Media

It was 2007 and Apple released its first ever iPhone. It then became an astonishing and distinct Cell Phone Family with further releases of iPhone series. Apple CEO Steve Jobs directed his engineers to complete the iPhone in 2005 and this project completed in 2007. The iPhone went on sale in the United States on June 29, 2007, at 6:00 pm local time, while hundreds of customers lined up outside the stores nationwide. The first iPhone was made available in the UK, France, and Germany in November 2007, and Ireland and Austria in the spring of 2008. (wikipedia)

But what does that initial release changed in our world? Well many things, including life style, much more mobile buying, better web experience in smart phones and a war of companies to release comparative Operating Systems and Cell Phones.

We then saw the Release of Android Operating System, and also the new Windows Phone 7. Although Windows Operating system for mobiles existed but they either operated on a Resistive Touch screen that required a pen, or on mobiles with no touch screen.

Apple iPhone made touch screen to new era with Capacitive touch screen which ran brilliantly with thumb and no Pen was needed. The earlier competitor with Apple was BlackBerry but no way in design or functionality were both similar. It was mostly the ease and services they were providing. Now a days Apple finds competition in Android and Windows Phone 7 and also mobile companies that make cell phone for these operating systems like HTC, Samsung, LG, Sony Ericsson and Motorola.

With the release of this wonderful cell phone came many technology changes, as the phone came locked to only one carrier AT&T (although now it comes with Verizon also) and most of the applications were paid. Hackers started jailbreaking and unlocking this device and introduced a famous software name Cydia which runs inside iPhone. We can say that with the release of iPhone, the hacking world stepped up its speed because other OS like Android and Windows normally are much open than Apple’s iOS. Many Mobile Phone makers tried to break or Kill the iPhone and hence the world was looking for an iPhone killer for years but still many people believe that not a single mobile phone has killed the iPhone yet. Although now Android and Windows Phone 7cell phones are becoming more and more popular in the world because of its cheaper price and different design.

What effect this device from Apple made on the internet world is worth mentioning here as well. After the arrival of iPhone series came all the discussions and analysis on iPhone Forum and many other forums and Blogs. And also now websites consider making Touch Phone friendly versions because of the popularity of Touch Screen phones. Social Media websites like twitter and facebook have gained a lot from Apple iPhone and Also iPhone have gained a lot from Social Media websites, so both parties are responsible for the success of each other. Mobile gaming also went to advanced level with the release of iPhone, which contained high end Graphics card. Although now it seems Microsoft has gone very advanced in Windows Phone gaming, but we will have to see what the new iPhone 5 brings out.

One more thing that came after Apple’s Cell phone release was the Patent War. Nokia’s claim on Apple and Apple’s claims on Nokia and Samsung are one of the few famous ones. Now Apple is looking to introduce new technology to its devices, technologies like iCloud; which is like a Network hub. Through this technology a user can sync though its various Apple devices running Mac OSX or iOS like, Mac Notebook, iPhone and iPad etc.

As the world becomes GPS-linked now and also Google Maps linked, many expectations are from Google and Apple to bring real good to the end user.

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Sony-Ericsson-Xperia-X10

Android 2.2 on Xperia X10 via Custom ROM

Sony Ericsson have earlier announced that, the popular Xperia X10 handset will not be upgraded to the Android 2.2 (FroYo) OS, and it will remain upgraded to only Android 2.1 (Eclair) OS. But no sir, bad news for them and good new for the Xperia X10 users.

Sony-Ericsson-Xperia-X10

Upgrade your Xperia X10 to Android 2.2 (FroYo)

This can easily be done from custom ROM for the Xperia X10 smartphone that have been tested to perfection by many users. It allows the users to enjoy the benefits of the Android 2.2 (FroYo) OS, on their Xperia X10 smartphone. Zdzihu from the XDA-Developers forum, has released a new custom Android 2.2 (Froyo) ROM for the Xperia X10, named as the “FreeX10 Froyo 2.2 ROM”. It is currently available in a beta flavor and you can install it only via xRecovery.

According to the XDA Developers forum, “FreeX10 is a clean, fast and stable ROM for Xperia X10 based on AOSP and CM sources.” A hot fix has already been released, which solves the ringtone loop and Wi-Fi DNS issues. If you are planning to install this custom ROM, then you should note that, it requires a rooted 2.1 ROM on your device.

To learn more about this custom ROM and how to download and install the FreeX10 Froyo 2.2 ROM, head over to the XDA Developers Forum and post your question.

 

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