Off Page Optimization
Off Page Optimization is about all the things you could do outside your own website, in order to get better ranking of your keyword and to increase PR of your website. If you have complete keyword research and are clear of what keywords you want to optimize, you need to develop strategies that help in improving ranking of these keywords.
Off page include steps which you actually execute outside the pages of your website. Now what are these steps? All these steps concerned with link building strategies.
Some of them are mentioned below.
- Article Submission
- Forum Posting
- Directory Submission
- Blog Commenting
- Press Releases
- Social bookmarking
1. Article Submission
There are numerous techniques that helps in professional boost of traffic towards site, one of the most important of them is Article writing and its submission. Articles helps in two ways first they are good source of traffic themselves second they give good back link that’s helps in improving SERP. Articles which are written by keeping in mind SEO techniques and rules hold good position on search engine, which gives good traffic later on.
2. Forum Posting
Commenting and participating in forum that let you include a link to your website in your signature line or at any other part of comment. Forum can act as an ideal marketing tool for your business. It helps in learning the avenues for your business through the constant interaction with other members of the forum. Forum discussion finds its receptive or the readers of its content, the more hot the discussion, the more traffic you can create.
3. Directory Submission
Directory Submission is a process of submitting your site to directories, best is to submit manually. Directories submission helps in getting fast back links. Numerous free directories sites are available, can easily searchable on search engines.
4. Blog Commenting
Here are 3 of the advantages to taking your time to comment on blogs.
- Back link to your site
- Direct traffic to your site
- Exposure to your audience
You should be commenting on the topics you cover on your blog and this gets you exposure to other readers that are interested in what you blog about. The more you are seen the more likely people are to see you as someone that know the topic and you are on your way to becoming a trusted resource.
5. Press Releases
Press release is a recorded or written communication directed to members of the press. People are now more interested in the news anytime and anywhere. Online press releases acting quite an important role, when it comes to disseminate vital information, updates through the internet and help webmasters to promote their products and services in a better way.
6. Social Bookmarking
Social Bookmarking is on the rise these days. Indeed, it is very convenient having bookmarks to your favorite sites that can be accessed online anytime. You will not just have another relevant backlink but also expose your web site to millions of users. As a result traffic flow will increase.